System and method for detecting invisible human emotion in a retail environment

An emotional, contextual technique, applied in the field of market analysis, which can solve the problems of expensive, slow, difficult-to-know decisions, etc.

Inactive Publication Date: 2018-11-23
NURALOGIX CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The cost of having these consultants revisit retail locations repeatedly with arbitrary regularity may outweigh the benefits
In addition, evaluation of any changes in factors can be expensive and slow
[0004] Market analysis performed using sales data can provide a level of insight at a macro level, however, it does not by itself portray the behavior and decisions consumers make
While consumers often have a logical basis for shopping and purchasing behavior, it can be difficult to know the decisions they make in a retail environment

Method used

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  • System and method for detecting invisible human emotion in a retail environment
  • System and method for detecting invisible human emotion in a retail environment
  • System and method for detecting invisible human emotion in a retail environment

Examples

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Embodiment Construction

[0023] Embodiments will now be described with reference to the drawings. For simplicity and clarity of illustration, where considered appropriate, reference numerals may be repeated among the figures to indicate corresponding or analogous elements. Additionally, numerous specific details are set forth in order to provide a thorough understanding of the embodiments described herein. However, it will be understood by those of ordinary skill in the art that the embodiments described herein may be practiced without these specific details. In other instances, well-known methods, procedures, and components have not been described in detail so as not to obscure the embodiments described herein. Furthermore, this description should not be considered as limiting the scope of the embodiments described herein.

[0024] Unless the context dictates otherwise, each term used throughout this specification can be read and understood as follows: as used throughout, "or" is inclusive as if wr...

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PUM

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Abstract

A system for detecting invisible human emotion in a retail environment is provided. The system comprises a camera and an image processing unit. The camera is configured in a retail environment to capture an image sequence of a person before and during when a price of a product or service becomes visible. The image processing unit is trained to determine a set of bitplanes of a plurality of imagesin the captured image sequence that represent the hemoglobin concentration (HC) changes of the person, and to detect the person's invisible emotional states based on HC changes. The image processing unit is trained using a training set comprising a set of subjects for which emotional state is known.

Description

technical field [0001] The following generally relates to market analysis, and more specifically, to image capture-based systems and methods for detecting invisible human emotions in a retail environment. Background technique [0002] The art or science of retail environments, pricing, and promotions is complex. Many factors can affect consumer spending and queuing, including but not limited to store location and layout, employee behavior, cleanliness, product placement, display, price, and promotions. Each of these factors is relatively easy to understand in isolation, but in combination can be difficult to balance with the goal of increasing profits. [0003] To better address this issue, some retailers have hired internal and external consultants who apply a combination of science and experience to analyze the various factors that affect profits. While these consultants provided valuable information, they still performed a degree of forecasting rather than analysis. Th...

Claims

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Application Information

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IPC IPC(8): A61B5/145A61B3/113A61B5/16G06F15/18G06K9/78G06Q30/02G06N3/02G06V10/10G06V10/56
CPCA61B5/0077A61B5/08A61B5/145A61B5/1455A61B5/16A61B5/165A61B2503/12G06Q30/0201G06N3/08G06Q30/0238A61B5/163A61B5/318G06V40/161G06V40/174G06V10/56G06V10/10G06N3/044A61B3/113G06F3/013G06F2203/011G06T7/20G06T2207/20081H04N7/188
Inventor 李康郑璞
Owner NURALOGIX CORP
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