A method and a device for generating offline shopping recommendation content

A technology for recommending content and common lines, applied in the Internet field

Inactive Publication Date: 2019-01-08
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, for offline shopping scenarios, the recommended content of existing offline shopping guide terminals is usually fixed, and page switching is usually timed

Method used

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  • A method and a device for generating offline shopping recommendation content
  • A method and a device for generating offline shopping recommendation content
  • A method and a device for generating offline shopping recommendation content

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Embodiment Construction

[0096] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in the embodiments of this specification will be clearly and completely described below in conjunction with the drawings in the embodiments of this specification. Obviously, the described The embodiments are only some of the embodiments in this specification, not all of them. Based on the embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of this specification.

[0097] Although online shopping facilitates people's lives, offline shopping allows users to see, touch, and even try and try on actual products, allowing users to have a deeper understanding of the products, and offline shopping is also a form of In terms of leisure and entertainment, many users still choose to shop offline. There are also many types of goods...

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PUM

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Abstract

The present specification provides a method and a device for generating offline shopping recommendation content. The method comprises the following steps of: obtaining personalized information representing product preferences of offline users, and obtaining attention service types of offline users based on the obtained personalized information; and generating offline recommendation content based on merchant information of a shopping place where the offline users are located based on the attention service types. Embodiments of the present specification enable accurate recommendation of user personalized content in offline shopping scenarios.

Description

technical field [0001] This specification belongs to the field of Internet technology, and in particular relates to a method and device for generating recommended content for offline shopping. Background technique [0002] With the development of Internet technology, more and more users use online platforms for online shopping, but many users still choose to shop offline. [0003] Personalized recommendation is an important way to achieve precision marketing, and it is widely used in the online shopping environment, bringing convenience to both customers and merchants. In the prior art, a personalized recommendation algorithm usually generates recommended content based on user online information (eg, online historical browsing records). However, for offline shopping scenarios, the recommended content of existing offline shopping guide terminals is usually fixed, and page switching is usually also timed. How to recommend effective offline recommendation content for users is...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631
Inventor 王淳
Owner ADVANCED NEW TECH CO LTD
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