An advertisement delivery dynamic adjustment system based on big data

A dynamic adjustment and advertising delivery technology, applied in the Internet field, can solve problems such as poor experience, intrusion, and inability to adjust in real time, and achieve the effects of realizing input and output, saving labor costs, and reducing manual errors

Inactive Publication Date: 2019-01-11
优赛恒创科技发展(北京)有限公司 +1
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  • Abstract
  • Description
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  • Application Information

AI Technical Summary

Problems solved by technology

[0016] In order to solve the above-mentioned problems of third-party statistics such as security risks, poor experience, and inability to adjust in real time, the present invention provides a dynamic adjustment system for advertising delivery based on big data, which can obtain the following beneficial effects:
[0017] 1. Change from third-party statistics to internal system statistics, which solves the problems of statistical data integration trouble or possible intrusion

Method used

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  • An advertisement delivery dynamic adjustment system based on big data
  • An advertisement delivery dynamic adjustment system based on big data
  • An advertisement delivery dynamic adjustment system based on big data

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Embodiment Construction

[0045] The specific implementation manners of the present invention will be further described below in conjunction with the drawings and examples. The following examples are only used to illustrate the technical solution of the present invention more clearly, but not to limit the protection scope of the present invention.

[0046] Such as figure 1 As shown, the present invention describes a dynamic adjustment system for advertising delivery based on big data, which is mainly composed of five modules, namely an effect collection module, an effect monitoring module, an effect early warning module, a strategy configuration module and a dynamic adjustment push module. It also includes a business data module, the business data module includes a number of data indicators, and the data indicators mainly include data information such as loan amount and wealth management amount. in:

[0047] The effect collection module collects source data from different advertising channels. This ...

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Abstract

The invention discloses an advertisement delivery dynamic adjustment system based on big data. The system mainly comprises: an effect collection module responsible for collecting different advertisingchannel source data, an effect monitoring moduel responsible for combining the source data with the business data, an effect early warning module for real-time pushing of abnormal data or data exceeding an early warning threshold in the effect monitoring module, a strategy configuration module for presetting a placement proportion and a placement cost, and a dynamic adjustment pushing module forrealizing dynamic adjustment of advertisement placement. By adopting the five-level subsystem structure, the invention can realize the full monitoring of the advertisement source without relying on the third party, form a monitoring report based on the advertisement flow data and the service data, dynamically adjust the advertisement investment proportion and the cost and the like, and can achievethe beneficial effects of improving the data security, facilitating operation, saving the human cost and the like.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a big data-based advertising dynamic adjustment system capable of protecting data leakage. Background technique [0002] With the rapid development of the Internet, the promotion and publicity mode of enterprises has gradually changed from the traditional offline mode to the online mode of the Internet. [0003] Internet advertising is an advertisement placed on the Internet through an online advertising platform. It uses advertising banners, text links, and multimedia methods on the website to publish or release advertisements on the Internet. It has become a high-tech advertising operation method that is delivered to Internet users through the Internet. [0004] Compared with the traditional advertising of the four major communication media (newspapers, magazines, TV, radio) and the popular outdoor advertising, Internet advertising has unique advantages and is an importan...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 张波钟键
Owner 优赛恒创科技发展(北京)有限公司
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