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A customer relationship management method and system

A customer relationship management and customer technology, applied in the field of customer relationship management, can solve problems such as limited practical application, and achieve the effect of improving service level, high efficiency, and improving satisfaction

Inactive Publication Date: 2019-02-19
UNIV OF ELECTRONICS SCI & TECH OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

Although domestic research on data mining technology is becoming more and more mature, its practical application in loyalty methods is still relatively limited. There is no relatively mature customer loyalty prediction system at present, and all of them can only simply use the marketing model for the public to retain customers. , so it is necessary to further study the application of data mining technology in customer credit rating evaluation in order to improve the ability of enterprises to maintain and retain customers

Method used

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  • A customer relationship management method and system
  • A customer relationship management method and system
  • A customer relationship management method and system

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Embodiment Construction

[0032] In order to facilitate those skilled in the art to understand the technical content of the present invention, the content of the present invention will be further explained below in conjunction with the accompanying drawings.

[0033] Such as figure 1 As shown, the customer relationship management system of the present invention includes the following five parts:

[0034] System management module: used to protect system data, including functions such as login, password management, data maintenance, and role maintenance. The system management module mainly includes a data backup unit and a login unit; the data backup unit is used to protect user data; the login unit is used to verify user legitimacy.

[0035] Customer management module: This business consists of functions such as customer database construction, customer information maintenance, customer search, and electricity consumption data management. The customer management module mainly evaluates the customer's c...

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Abstract

The invention discloses a customer relationship management method and system. The improved Apriori algorithm is used to classify the customers to obtain the credit rating of each user, the improved Apriori algorithm of the invention does not need to scan the database frequently, It takes only one scan to get there, the method and sytem has higher efficiency; different credit limits are set for customers of different credit grades, different collection schemes are adopted for customers according to customer classification and high-level credit evaluation, and customer service level is improved.The system of the invention actively sends power outage announcement and other information to customers, so as to improve customer satisfaction.

Description

technical field [0001] The invention belongs to the field of customer relationship management, in particular to a power grid customer relationship management technology. Background technique [0002] With the development of market economy, my country's electric power enterprises have gradually changed from production-oriented enterprises to operating-oriented enterprises. Marketing and customer service have become important aspects of the current work of power grid enterprises, and the concept of marketing has entered the electric power industry. In recent years, power companies have built a large number of information systems, such as planning management systems, load management systems, production and power consumption management systems, etc. A large amount of data has been accumulated in this information, and it has exploded. However, these data have not been fully utilized. Utilization is just a simple query and statistics on the data, especially the existing customer i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/01G06Q30/0201G06Q30/0202
Inventor 高涛张晓敏张远舰王珏黄思源
Owner UNIV OF ELECTRONICS SCI & TECH OF CHINA
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