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An automatic multi-version funnel page selection method based on context information

A background information, context technology, applied in the field of automatic multi-version funnel page selection

Active Publication Date: 2021-09-10
BEIJING YUNCE INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such an approach may be effective for single-page scenarios

Method used

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  • An automatic multi-version funnel page selection method based on context information
  • An automatic multi-version funnel page selection method based on context information

Examples

Experimental program
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Embodiment 1

[0043] 1. Product P In order to increase the recharge rate of users, a conversion funnel model is designed, named funnel model A. Funnel model A contains 2 layers of pages: L1 (Layer1) and L2 (Layer2). L1 is an advertisement page, which is mainly responsible for obtaining traffic; L2 is a recharge page, which is responsible for completing the recharge operation. Among L1 users, some may enter L2, while others will leave the product; among L2 users, some may complete the recharge operation and product conversion (Conversion, Cov for short), while others will leave the product.

[0044] 2. L1 of funnel model A includes two different page versions "L1v1" and "L1v2"; L2 includes two different page versions "L2v1" and "L2v2".

[0045] 3. Generate several funnel versions: "L1v1_L2v1", "L1v1_L2v2", "L1v2_L2v1" and "L1v2_L2v2" through the cross-combination of page versions between different layers of the funnel model A. Thus, Funnel A consists of 4 different versions of the funnel....

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Abstract

The invention discloses an automatic multi-version funnel page selection method based on context background information. The main steps include: designing a funnel model; designing multiple page versions for each layer of the funnel; generating a funnel version; generating a context element group; generating Funnels with context; create smart learning models for each funnel with context; train the model; start using the model. The method of the present invention can effectively find a funnel version with the highest final overall conversion rate in a multi-version funnel scenario.

Description

technical field [0001] The invention relates to the field of page version selection and personalized recommendation, in particular to an automatic multi-version funnel page selection method based on context background information. Background technique [0002] In the era of rapid development of the Internet, the front-end presentation of products such as apps and web pages to users often directly determines the user's acceptance of the product, and in turn determines the success or failure of the product. Therefore, page design is very important to the product. [0003] However, different users have different preferences for page design, and even the same user has different preferences for the page design of the same content at different points in time or in the context of visits, so page and product designers are often faced with difficulties in agreeing , The dilemma of taking care of one thing and losing another, it is impossible to design a single page that satisfies eve...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F9/451
CPCG06F9/451
Inventor 蒋晓海刘麒赟
Owner BEIJING YUNCE INFORMATION TECH CO LTD