Novel video shopping system

Abstract

The invention discloses a novel video shopping system, which uses a mobile terminal to cooperate with video content pictures such as a television to complete shopping in time on the premise that the television does not need to be updated, and can improve the benefit of a content provider, so that the income of the content provider in a single set of video contents is improved.

Description

Technical field [0001] The present invention relates to a new type of video shopping system, in particular to a system for directly shopping items related to the screen content through a screen being played on a display. Background technique [0002] Movies, TV shows, variety shows, short videos and other real-time, pre-recorded videos are the main content of contemporary people’s entertainment. The production volume is huge and the investment is astronomical. However, the existing business model based on real-time, pre-recorded video is single. The main forms are: [0003] 1. Implant advertising, that is, add the content of the advertisement to the video without affecting the video content; [0004] 2. TV shopping, direct introduction of goods for viewers to purchase; [0005] 3. Advertisements, broadcast advertisements directly at the festival that the audience likes; [0006] 4. Title the column, directly name the hot column, the host mentions the name of the company in the column ...

AI Technical Summary

Problems solved by technology

[0009] 1. There are obvious traces of product promotion and introduction, which makes the audience feel abrupt. When the audience sees the recommended product, they already know that the content creator has deliberately put the product's function and appearance into it, and cannot moisten things silently. realm

[0010] 2. The promotion and introduction of products often interfere with the audience's understanding of the content and interrupt the plot

[0011] 3. Consumer credit. When promoting products, the credit of TV stations and celebrities is used to endorse. If scandals happen to celebrities or other products endorsed by celebrities, it will have a negative impact on the products endorsed by celebrities, and the promotional expenses of products cannot reach the desired level. desired effect

[0012] 4. It is not possible to shop for products corresponding to the content on the screen where the video is playing. Although the content of the screen is TV shopping, you can shop according to the information on the screen, but you cannot directly use it for shopping on other screens, that is, you cannot directly purchase the products corresponding to the screen. Related products, lost business opportunities for impulsive consumption

[0014] 1. The system described in the invention patent with the application number "201410800751.1" requires a special TV and is not suitable for other TVs, mobile phones, computers, etc.

[0015] 2. The system described in the invention patent with the application number "201410800751.1" uses image recognition method to identify the product in the image, and then searches in the commodity library. This method cannot guarantee that the same brand, Products of the same suit cannot be recommended for related products at the same time. For example, there are coffee beans on the screen, and users can recommend multiple coffee machines at the same time when buying coffee beans

[0016] 3. The system described in the invention patent with application number "201510346385.1" requires the mobile terminal to identify the items on the screen and then select products from the items. This method cannot guarantee that you can buy products of the same brand and color in the screen, nor can Simultaneous recommendation of related products is realized. For example, there are coffee beans on the screen, and users can recommend multiple coffee machines at the same time when buying coffee beans

[0017] 4. The system described in the invention patent with the application number "201510346385.1" has no correction function for the distortion of the screen when the mobile terminal is not facing the screen such as TV, that is, it is possible to shoot a rectangular thing into a trapezoidal thing. The curved screen is not processed, which is easy to cause recognition errors

[0018] 5. For the system described in the invention patent with the application number "201511034017.X", users need to purchase a special TV, which is not applicable to other TVs, mobile phones, computers, etc.

[0019] 6. The system described in the invention patent with the application number "201511034017.X" needs to send screenshots, and the cable TV uplink data bandwidth is limited. If the system described in the invention patent with the application number "201511034017.X" is used in large quantities, the uplink bandwidth is not enough There will be slow user response and poor user experience

[0020] 7. The system described in the invention patent with the application number "201511034017.X" needs to use the method of image recognition to identify the product in the image, and then search in the commodity library. Brands and products of the same suit cannot be recommended for related products at the same time. For example, there are coffee beans on the screen, and users can recommend multiple coffee machines at the same time when buying coffee beans

[0021] 8. The system described in the invention patent with the application number "201511034017.X", when the user sees a product in the lens, he starts to operate. At this time, the lens with this product may have been missed, although most set-top boxes now Playback is supported, but the user's operation is cumbersome and inconvenient, so the system described in the invention patent with the application number "201511034017.X" is defective

[0022] The systems described in the invention patents with application numbers "201511034017.X" and "201410800751.1" cannot support users to shop after seeing their favorite products on the screens of movies and computers

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