Tourism industry user portrait construction method and device and computer equipment

A construction method and user technology, applied in the field of data processing, can solve problems such as poor pertinence, influence on the accuracy of information recommendation, and difficulty in data collection, so as to achieve the effect of facilitating acquisition, reducing the difficulty of data acquisition, and improving pertinence

Active Publication Date: 2019-04-05
广州易起行信息技术有限公司 +1
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Although this method enriches user portraits, it is not only difficult to collect data but also poorly targeted
One of the main functions of user portraits is to make information recommendations (for example, product recommendations), and such poorly targeted user portraits will also affect the accuracy of information recommendations.

Method used

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  • Tourism industry user portrait construction method and device and computer equipment
  • Tourism industry user portrait construction method and device and computer equipment
  • Tourism industry user portrait construction method and device and computer equipment

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Embodiment Construction

[0041] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0042] It should be noted that the term "first\second\third" involved in this embodiment of the present invention is only to distinguish similar objects, and does not represent a specific ordering of objects. Understandably, "first\second\third Three" are interchangeable in a specific order or sequence where permissible. It should be understood that the terms "first\second\third" are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrated or described herein. The...

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Abstract

The invention relates to a tourism industry user portrait construction method and device and computer equipment. The method comprises the steps that product browsing record information of a target user is acquired, the product browsing record information comprises browsing record information of browsed products, the target user is a tourism industry user, and the browsed products are tourism products; Determining a first weight value according to the product browsing record information, wherein the first weight value is the weight value of the browsed product; Classifying the browsed productsaccording to the product labels of the browsed products to obtain browsed product sets corresponding to the product labels; Determining a second weight value according to the first weight value, wherein the second weight value is the weight value of the product label corresponding to each browsed product set; And constructing a target user portrait of the target user according to the second weightvalue. By adopting the method, the data collection difficulty can be lowered, and the pertinence of the user portrait can be improved.

Description

technical field [0001] The present application relates to the technical field of data processing, in particular to a method, device, computer equipment and storage medium for constructing user portraits in the tourism industry. Background technique [0002] With the rapid development of Internet technology, various platforms suitable for users' online activities have emerged as the times require. In order to provide users with accurate recommendation services, the platform usually builds user portraits to understand users' behavior habits, consumption habits and other information, so as to improve service quality and user experience. Among them, the user portrait is a user model abstracted by classifying and labeling the collected user information. For example, a user portrait of a user may include labels such as love, comedy, China, and fashion. [0003] In order to enrich user portraits, it is often necessary to obtain data from numerous data sources. For example, a passe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02
CPCG06Q30/0201G06Q30/0202
Inventor 朱少东杨鸿声王偕旭李乐天陈桂武王星杰洪晓陈冬冬施茂来张秋月
Owner 广州易起行信息技术有限公司
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