Improving user privacy in an electronic message campaign

Abstract

One or more embodiments of the disclosure provide a promotional messaging system for efficiently providing promotional messages to customers via an electronic messaging system. For example, in one ormore embodiments, the promotional messaging system identifies users of the electronic messaging system that have previously communicated with a merchant as part of a customized audience. Additionally,in some embodiments, the promotional messaging system analyzes activity patterns of the users to provide improved delivery of promotional messages in a non-intrusive, private, and timely manner. Overall, the promotional messaging system described herein improves communications via an electronic messaging system between users and a merchant.

Description

Background technique [0001] Advances in modern communication systems and technology have increased the ability to connect people. Moreover, these modern communication systems also enable businesses and companies to broaden their reach of customers. Likewise, one advantage that modern communication systems offer people and businesses is the ability to communicate in real time. For example, by communicating with customers in real time, businesses can quickly address customer concerns and inform customers of promotions and offers offered by the business. Despite these advantages and others, however, modern communication systems suffer from a number of disadvantages. [0002] As a disadvantage, the ease with which businesses can contact customers (including potential customers) has created numerous customer questions and difficulties. Previously, it was expensive and often time-consuming for businesses to send out emails or make phone calls to acquire large numbers of customers...

AI Technical Summary

Problems solved by technology

This can lead to disappointed or dissatisfied customers and wasted opportunities for the business

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