Loss user prediction method and device, computing equipment and medium

A prediction method and user technology, applied in computing equipment and media, prediction method of lost users, and device fields, can solve the problems of loss analysis, insufficient feature types, inconvenient R&D personnel or operation personnel, etc., and achieve the effect of improving accuracy

Inactive Publication Date: 2019-05-17
BEIJING TENGYUN TIANXIA SCI & TECH CO LTD
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  • Abstract
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  • Claims
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Problems solved by technology

[0004] However, at present, when predicting lost users, there are only a dozen of features based on them, such as application opening, device platform, message sending, application version, etc. The types of features are not rich enough, and the accuracy of the prediction results needs to be improved, and it is not possible to provide The characteristics of high churn correlation are not convenient for R&D personnel or operation personnel to conduct churn analysis in the later stage

Method used

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  • Loss user prediction method and device, computing equipment and medium
  • Loss user prediction method and device, computing equipment and medium
  • Loss user prediction method and device, computing equipment and medium

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Embodiment Construction

[0033] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0034] figure 1 A structural block diagram of a computing device 100 according to an embodiment of the present invention is shown. In a basic configuration 102 , computing device 100 typically includes system memory 106 and one or more processors 104 . A memory bus 108 may be used for communication between the processor 104 and the system memory 106 .

[0035] Depending on the desired configuration, processor 104 may be any type ...

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Abstract

The invention discloses a lost user prediction method and device, computing equipment and a medium, and the method comprises the steps: obtaining a user data set which comprises a plurality of piecesof user data; Inputting each piece of user data into the lost user prediction model for processing, so as to predict the probability of user loss corresponding to the user data; And determining lost users according to the probability of user loss corresponding to the user data.

Description

technical field [0001] The present invention relates to the technical field of Internet and big data processing, in particular to a method, device, computing device and medium for predicting lost users. Background technique [0002] With the continuous development of Internet technology and hardware technology, more and more people start to use mobile terminal devices such as smart phones and tablet computers. At the same time, the widespread popularity of the mobile Internet has prompted the rapid development of mobile applications. Users use various mobile applications installed on mobile terminals to perform various activities such as reading, chatting, and shopping. [0003] For app developers or providers, considering the cost of acquiring new app users, retaining existing users is crucial to maximizing customer acquisition cost and customer lifetime value. Usually, the possibility of user churn can be predicted by analyzing the events in the application, and actively ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/04G06Q30/02
Inventor 张小艳
Owner BEIJING TENGYUN TIANXIA SCI & TECH CO LTD
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