Advertisement data generation method and system, electronic equipment and storage medium

An advertising data and advertising technology, applied in the Internet field, can solve the problems of aesthetic fatigue, display method and template monotony.

Pending Publication Date: 2019-06-18
BEIJING SANKUAI ONLINE TECH CO LTD
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AI Technical Summary

Problems solved by technology

[0003] In the existing technical solutions, the general platform is pre-set with one or several advertisement templates. After the advertiser provides the advertisement content, the platform will fixedly determine the advertisement template displayed on the current page according to the business logic, and fill the advertisement content into the advertisement template. In the template, the display of the advertisement is only processed according to the business logic, and the display method and the template are relatively monotonous, which makes the user easy to cause aesthetic fatigue

Method used

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  • Advertisement data generation method and system, electronic equipment and storage medium
  • Advertisement data generation method and system, electronic equipment and storage medium
  • Advertisement data generation method and system, electronic equipment and storage medium

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Embodiment Construction

[0106] In order to make the above objects, features and advantages of the present invention more clearly understood, the present invention will be described in further detail below with reference to the accompanying drawings and specific embodiments.

[0107] refer to figure 1 , which shows a flow chart of the steps of the first embodiment of an advertisement data generation method of the present invention. The method can be applied to a trading platform, and the trading platform involves multiple user objects, multiple merchant objects, and multiple advertisement template objects. , and the advertisement template object has a plurality of corresponding material information, the embodiment of the present invention may specifically include the following steps:

[0108] The advertisement template object may be a template for displaying material information according to the set division area.

[0109] Step 101, collecting first feature information of the user object, and second ...

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Abstract

The embodiment of the invention provides an advertisement data generation method and system, electronic equipment and a storage medium. The method is applied to a transaction platform, the transactionplatform relates to a plurality of user objects, a plurality of merchant objects and a plurality of advertisement template objects, the advertisement template objects have a plurality of pieces of corresponding material information, and the method comprises the steps of collecting first feature information of the user objects and second feature information of the merchant objects; Screening out atarget advertisement template object from the plurality of advertisement template objects according to the first feature information and the second feature information; Determining target material information corresponding to the target advertisement template object; And filling the target advertisement template object with the target material information to generate advertisement data. Accordingto the embodiment of the invention, the advertisement data matched with the user object can be generated according to the first feature information of different user objects, and the adaptability ofthe advertisement data to the user object is improved.

Description

technical field [0001] The present invention relates to the field of Internet technologies, and in particular, to a method, system, electronic device and storage medium for generating advertisement data. Background technique [0002] Advertising is an important means of monetizing Internet traffic. Appropriate advertising will promote a win-win situation for platforms, advertisers and users. [0003] In the existing technical solution, the general platform is preset with one or several advertisement templates. After the advertiser provides the advertisement content, the platform will fixedly determine the advertisement template displayed on the current page according to the business logic, and fill the advertisement content into the advertisement template. In the template, the display of advertisements is only processed according to business logic, and the display method and template are relatively monotonous, which makes users easy to cause aesthetic fatigue. SUMMARY OF T...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02
Inventor 马武杨肖徐凤阳张腾顾惟祎
Owner BEIJING SANKUAI ONLINE TECH CO LTD
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