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An advertisement putting method and platform

A technology of advertising delivery and advertising, which is applied in the Internet field to achieve the effect of effective delivery

Active Publication Date: 2019-06-21
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The above three methods all have shortcomings in terms of advertising effect (or conversion rate)

Method used

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  • An advertisement putting method and platform
  • An advertisement putting method and platform
  • An advertisement putting method and platform

Examples

Experimental program
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Effect test

Embodiment Construction

[0069] The specific implementation manner of the present application will be described below in conjunction with the accompanying drawings.

[0070] In order to realize the effective delivery of advertisements, the embodiment of this application discloses an advertisement delivery method, which is applied to the advertisement delivery platform, see figure 1 ,include:

[0071] 101. Obtain the text information of the webpage.

[0072] The ad delivery platform can serve a site for a mobile browser or a web page. When loading a web page, get the text information of the web page. In this embodiment, the text information of the webpage may be information or news information.

[0073] 102. Analyze the text information of the webpage, and add a main scene tag to the webpage according to the analysis result.

[0074] Among them, the subject scene label includes: subject name and subject behavior.

[0075] In more detail, the text information of the webpage is parsed, and the main ...

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PUM

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Abstract

The invention provides an advertisement putting method and platform. The method comprises the steps that acquiring text information of a webpage; analyzing the text information of the webpage, and adding a main scene tag to the webpage according to an analysis result; and after determining that the application scene label of the advertisement in the database is matched with the main scene label ofthe webpage, associating the main scene label of the webpage with the application scene label of the advertisement, and putting the advertisement to the webpage for display. According to the advertisement putting method provided by the invention, the main scene label of the webpage is extracted, the application scene label of the advertisement is matched with the main scene label of the webpage,and then the advertisement is put to the webpage, so that the effective putting of the advertisement is realized.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to an advertisement delivery method and platform. Background technique [0002] With the vigorous development of the mobile Internet, browsing webpages using mobile terminals has become a daily habitual behavior of most mobile users. In order to make profits and increase income, Web sites have also begun to publish advertisements on the pages and even spare no effort. [0003] The mainstream advertising strategies generally have the following types: [0004] 1) Rigid advertising. That is to ignore the relevance of web page information and advertisements, and place advertisements rigidly. For example, on a webpage that broadcasts earthquake news in Mexico, an advertisement for games is placed. [0005] 2) Keyword matching association. Based on the webpage information and the keyword matching algorithm of the advertisement, the appropriate advertisement is selected...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/27G06F40/20
CPCG06Q30/02G06F40/20
Inventor 吴伟勇
Owner ALIBABA (CHINA) CO LTD
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