Advertisement putting engine generation method, advertisement putting engine, advertisement putting method and system
It is a technology of advertising placement and advertising, which is applied in the fields of commerce, instruments, and data processing applications. It can solve the problems of complex and changeable advertising constraints, prone to program bugs, and large manpower consumption, so as to enhance structure and maintainability, The effect of simplifying development work and saving labor costs
Pending Publication Date: 2019-11-15
HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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Problems solved by technology
This also makes the advertising screening strategies and advertising constraints involved in the advertising delivery engine complex and changeable. In the prior art, it is implemented by writing codes, so a lot of manpower is consumed in the daily iteration of the advertising delivery engine product. Writing code to update and maintain these advertising strategies is time-consuming and labor-intensive and prone to program bugs
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[0027] From Figure 1 ~ Figure 3 The advertisement processing flow and the internal structure of the advertisement delivery engine of the present invention can be clearly seen in the figure.
[0028] as attached figure 1 As shown, the method for generating an advertisement serving engine includes the following steps:
[0029] Step A1, summarizing and summarizing advertising strategies; summarizing and summarizing advertising strategies includes integrating advertising screening strategies and advertising ranking strategies.
[0030] Step A2, based on the rule grammar of the rule engine, abstract the advertising strategy summarized in step A1, and abstract the advertising strategy into a rule script that can be interpreted by the rule engine;
[0031] Step A3, replacing the corresponding code logic in the original advertisement delivery engine with the rule script abstracted in step A2. The implementation uses the rule engine to interpret and execute the original code logic....
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The invention discloses an advertisement putting engine generation method, an advertisement putting engine, an advertisement putting method and system. The advertisement putting engine generation method comprises the following steps: A1, summarizing and concluding an advertisement strategy; summarizing and concluding an advertisement strategy, including integrating an advertisement screening strategy and an advertisement sorting strategy; A2, based on the rule grammar of the rule engine, performing rule abstraction on the advertisement strategy summarized and concluded in the step A1, and abstracting the advertisement strategy into a rule script which can be explained by the rule engine; and A3, replacing the corresponding code logic in the original advertisement putting engine with the rule script abstracted in the step A2. According to the invention, the rule engine is used for replacing written codes to realize the advertisement logic of the advertisement putting engine, the advertisement logic in the advertisement putting engine is simpler to realize, the development speed is faster, the labor cost is saved, and the bug rate is reduced.
Description
technical field [0001] The invention particularly relates to a method for generating an advertisement placement engine, an advertisement placement engine, an advertisement placement method and a system. Background technique [0002] The advertisement delivery engine refers to matching the optimal advertisement content for each advertisement request of the client under the advertisement constraints and sending it to the client to play the advertisement. [0003] The advertisement delivery engine receives the advertisement request from the client. Under the constraints of the advertisement, the advertisement delivery engine needs to filter out the qualified advertisements from many advertisement inventories in a short time, sort the advertisements according to the income, and prioritize High-quality advertisements are sent to the client to ensure that the advertising revenue is as high as possible. [0004] In order to match the optimal advertisement, realize the advertisemen...
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 何亮丁玉成张雄虎杨运超
Owner HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD