Advertisement putting budget distribution method and device

A technology of budget allocation and advertisement delivery, which is applied in the computer field, and can solve problems such as the inability of the advertisement delivery management scheme to achieve the maximization of multiple profit targets

Active Publication Date: 2019-12-03
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of the above problems, the present invention provides a method and device for allocating advertising budgets to solve the technical problem that traditional advertising management solutions cannot maximize multiple profit targets

Method used

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  • Advertisement putting budget distribution method and device
  • Advertisement putting budget distribution method and device
  • Advertisement putting budget distribution method and device

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Embodiment Construction

[0044] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0045] See figure 1 , shows a flow chart of a method for allocating advertising budgets according to an embodiment of the present application, and the method is used to allocate advertising budgets of advertisers so as to maximize the interests of the advertisers. This method is applied to the terminal or server, such as figure 1 As shown, the method provided in this embodiment may include:

[0046] S110. Perform fitting predicti...

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Abstract

The invention discloses an advertisement putting budget allocation method and device, and the method comprises the steps: building an index prediction model through fitting prediction, and obtaining an effect index prediction value corresponding to each budget allocation combination of each putting channel; moreover, utilizing the genetic algorithm to optimize and solve the effect index predictionvalues corresponding to various budget allocation combinations to obtain a plurality of budget allocation combinations with optimal effect indexes, and the method is used to perform budget allocationto maximize the revenue of advertisement putters.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for allocating advertising budget. Background technique [0002] Currently, in the Internet age, Internet advertising has become the mainstream. Internet advertising has the advantages of wide coverage, strong initiative and enthusiasm, relatively low cost, and high cost performance. [0003] Internet advertising will involve multiple delivery channels and delivery devices, and even in the same media device category, there will be multiple accounts, plans, units, etc., for more detailed management of advertising delivery. In the delivery management process, the optimized combination of multiple business indicators will be involved. For example, in the case of a given consumption budget, how to consume can minimize the overall Cost Per Click (CPC) and maximize the click-through rate (CTR). The traditional advertising delivery management method has ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0249G06Q30/0247
Inventor 葛婷
Owner BEIJING GRIDSUM TECH CO LTD
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