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Identification and rating method and device for user groups with marketing preferences

A user group and user rating technology, applied in the field of big data, can solve problems such as wasting marketing resources, losing potential customers, and losing user favor

Inactive Publication Date: 2019-12-06
BEIJING MATARNET TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Precision marketing is an unavoidable topic in the marketing industry, but most of the time people only focus on whether the target group is accurate, ignoring whether the target group rejects marketing. Reckless marketing has brought a non-negligible impact, which is wasted Marketing resources, secondly, lost the goodwill of users, and thirdly, lost potential customers

Method used

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  • Identification and rating method and device for user groups with marketing preferences
  • Identification and rating method and device for user groups with marketing preferences
  • Identification and rating method and device for user groups with marketing preferences

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Embodiment Construction

[0045] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0046] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or mo...

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Abstract

The invention relates to an identification and rating method and device for user groups with marketing preferences, electronic equipment and a storage medium. The method comprises the following steps:analyzing operator data, and identifying a user group which can be used as a marketing preference; collecting the operator data of the user group capable of serving as the marketing preference to a data sharing platform, and performing data processing and storage on the operator data; analyzing operator data stored in the data sharing platform to generate rating key indexes; and based on the grading key indexes, grading the user groups of the marketing preferences according to a preset grading rule. According to the invention, through analysis based on operator data, identification and ratingof user groups with marketing preferences are carried out, and an accurate basis is provided for precision marketing.

Description

technical field [0001] The present disclosure relates to the field of big data, and in particular, relates to a method, device, electronic device, and computer-readable storage medium for identifying and rating user groups with marketing preferences. Background technique [0002] Big data refers to a collection of data that cannot be captured, managed and processed by conventional software tools within a certain period of time. , high growth rates and diverse information assets. Through big data analysis, companies that can provide products or services to a large number of consumers can use big data to carry out precise marketing; small, medium and micro enterprises that can build a small and beautiful model can use big data to transform services; Traditional enterprises in transformation need to keep pace with the times to fully utilize the value of big data. [0003] Precision marketing is an unavoidable topic in the marketing industry, but most of the time people only f...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255
Inventor 沈林江张笑笑
Owner BEIJING MATARNET TECH
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