Advertisement targeted delivery method and device, electronic device and storage medium
A delivery method and technology of playback equipment, applied in advertising, marketing and other directions, can solve problems such as poor effect, and achieve the effect of improving poor effect and high practical value
Inactive Publication Date: 2020-01-17
恩亿科(北京)数据科技有限公司
View PDF8 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0004] In view of this, the purpose of this application is to provide a method and device for targeted advertisement placement, electronic equipment and storage media, so as to improve the problem of poor effect due to the use of existing advertisement placement processing technology
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0039] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is only a part of the embodiments of the present application, but not all the embodiments. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations.
[0040] Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments in this application, all other embodiments obtained by persons of ord...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention provides an advertisement targeted delivery method and device, an electronic device and a storage medium, and relates to the technical field of directional advertisement putting. The method comprises: firstly, acquiring attribute information and first probability information of each target user associated with a target playing device, and the first probability information representing the probability that the target user has the attribute information; secondly, obtaining second probability information corresponding to each piece of attribute information, and the second probability information representing the probability that the user with the attribute information watches the video through the playing device; and then, based on the first probability information and the second probability information, performing advertisement targeted delivery processing on the target playing device. Through the method, the problem that the effect is poor due to the fact that an existingadvertisement putting processing technology is adopted can be solved.
Description
technical field [0001] The present application relates to the technical field of targeted advertisement delivery, and in particular, relates to a method and device for targeted advertisement delivery, electronic equipment, and a storage medium. Background technique [0002] Targeted advertisement delivery refers to the corresponding advertisement delivery processing based on the interests of users, such as whether to place advertisements, or whether to place advertisement A or advertisement B. Among them, for personal computers and mobile devices (such as mobile phones), because of their strong personal attributes (generally, there is a one-to-one correspondence between devices and users), it is easy to implement targeted advertising. [0003] The inventors found that in some devices with weak personal attributes (such as Internet TV or smart TV, etc., a device may correspond to a family), since there is not necessarily a one-to-one correspondence between the device and the ...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0277
Inventor 赵晋玲
Owner 恩亿科(北京)数据科技有限公司