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False comment group division method based on spectral clustering

A spectral clustering and group technology, applied in the field of data mining, can solve the problem of poor detection effect of fake comment groups, and achieve the effect of universality, good division effect and improved accuracy.

Active Publication Date: 2020-02-04
GUANGDONG UNIV OF TECH
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AI Technical Summary

Problems solved by technology

[0005] In order to overcome the defect of poor detection effect on false comment groups described in the above-mentioned prior art, the present invention provides a method for dividing false comment groups based on spectral clustering

Method used

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  • False comment group division method based on spectral clustering
  • False comment group division method based on spectral clustering
  • False comment group division method based on spectral clustering

Examples

Experimental program
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Embodiment 1

[0055] This embodiment provides a method for grouping false comments based on spectral clustering, such as figure 1 As shown, the method includes the following steps:

[0056] S1: Collect and clean the comment data of the e-commerce platform; the metadata used includes: user id, comment id, product id, rating, and the number of interaction behaviors of comments (such as: being "liked" by other users, being "liked" by other users) found useful", "interesting" by other users, etc.);

[0057] Among them, metadata is data used to define data. Review data is data of many dimensions collected from e-commerce platforms, including fields such as user id, comment time, rating, etc. Each item here, such as "user id" and "comment time", is a piece of metadata. Through the description of the metadata, the information of a comment can be restored. In this example, some data items (metadata) of a comment are selected, such as "comment time" is not used.

[0058] S2: Based on the metadat...

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Abstract

The invention relates to a false comment group division method based on spectral clustering. The method comprises the steps of S1, collecting and cleaning comment data of an e-commerce platform; Ss2,based on the metadata in the step S1, calculating five similarity indexes including a'common comment frequency ', a'score similarity of the same commodity', a'user interaction frequency ', a'user positive score proportion' and a'user negative score proportion ', and measuring the similarity of the score proportion between the two users by using an Euclidean distance; s3, constructing a weighted reviewer graph; s4, dividing the adjacent matrix to obtain a plurality of groups; and S5, further judging the categories of the divided groups manually by selecting reasonable analysis indexes and proper thresholds. According to the method, the behavior similarity between the users is reflected more accurately, and the accuracy of a subsequent division algorithm is improved; and the method has a better division effect on the weighted reviewer graph and is more universal.

Description

technical field [0001] The present invention relates to the technical field of data mining, and more specifically, to a method for grouping false comments based on spectral clustering. Background technique [0002] With the rapid development of the Internet, the emergence of e-commerce platforms has changed people's consumption patterns in various aspects such as shopping, traveling, and dining. In the transaction process of the e-commerce platform, service or product reviews play a key role in the user's purchase decision-making behavior. Products with more positive reviews and more authentic products are more favored by users. The willingness to buy is low. In recent years, with the diversified development of e-commerce platforms and the intensification of market competition, many unscrupulous merchants will use various means to obtain more false positive reviews or give false negative reviews to competitors. Traditional methods such as sellers obtaining higher-than-aver...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62G06Q30/00G06Q30/02
CPCG06Q30/0185G06Q30/0282G06F18/23213G06F18/22Y02D10/00
Inventor 王帮海叶子成
Owner GUANGDONG UNIV OF TECH
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