Marketing method and system based on Bluetooth equipment identification of intelligent payment cashier terminal

Abstract

The invention provides a marketing method based on Bluetooth equipment identification of an intelligent payment cashier terminal. The marketing method comprises the steps that a sending end broadcastsID information through Bluetooth; a mobile terminal receives the ID information; the mobile terminal sends the ID information to a background merchant information terminal of a server; the server background merchant information terminal pushes corresponding merchant information and discount information to the mobile terminal according to the ID information; and the mobile terminal receives and displays the merchant information and the discount information. The invention further provides a marketing system based on Bluetooth equipment identification of an intelligent payment cashier terminal.The user can obtain and display the corresponding information only by opening the associated application, and experience comparison code scanning or searching is faster and more friendly.

Description

technical field [0001] The invention relates to a marketing method and system based on Bluetooth device identification of an intelligent payment cash register terminal. Background technique [0002] With the continuous development of science and technology, handheld mobile terminals have become a very close and even necessary item in people's lives. When consumers go to shopping malls, they often need to know the product information and promotional information of the merchants to facilitate their decision whether to consume and which one to use. Preferential schemes, the current way is to obtain information through merchants' publicity, or open application software search, QR code scanning marketing and other ways. [0003] Leaflet marketing needs to print relevant materials and arrange personnel to distribute relevant leaflets. The cost is relatively high; and in many cases, consumers throw away the leaflets after receiving them, which damages environmental protection and i...

AI Technical Summary

Problems solved by technology

[0003] Leaflet marketing needs to print relevant materials and arrange personnel to distribute relevant leaflets. The cost is relatively high; and in many cases, consumers throw away the leaflets after receiving them, which damages environmental protection and is a great waste of resources.

[0004] Using GPS to locate nearby businesses cannot achieve immediate and precise search. Consumers need to open the mobile app and manually enter the name of the business to find business information, and the search may not be accurate marketing information, and the operation experience steps are relatively unfriendly

[0005] QR code marketing requires users to open the app and scan the code. It needs to provide customers with a QR code and guide customers to scan it. It cannot actively push the corresponding marketing information, and there is also a problem of insufficient operating experience.

Images