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Event burying point collecting and reporting method and device

An event and empty event technology, applied in the computer field, can solve problems such as function independence, inability to analyze user behavior paths, and inability to track every action of users.

Pending Publication Date: 2020-03-10
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The function entry of the service output port is relatively clear, and the function is relatively complete, but the function is relatively independent. This phenomenon is particularly obvious in the application program on the mobile device.
[0004] Since the various functions of the business system are relatively independent, it is impossible to track every action of the user on the website or APP by collecting the user's behavior data only through data burial, so it is impossible to better analyze the user's behavior path

Method used

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  • Event burying point collecting and reporting method and device
  • Event burying point collecting and reporting method and device
  • Event burying point collecting and reporting method and device

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Embodiment Construction

[0029] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0030] In order to solve the problems existing in the prior art, the present invention proposes a method and device for collecting event buried points. By collecting and analyzing event buried points, it is possible to track every operation of the user on the website or APP. Better analyze the user's behavior path, and provide users with operation guidance services.

[00...

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PUM

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Abstract

The invention discloses a method and a device for collecting and reporting event burying points, and relates to the technical field of computers. One specific embodiment of the method comprises the steps that when a user triggers a preset buried point control, event data corresponding to user operation is collected, and the event data comprises an operation identifier; assigning the operation identifier of the event to a next operation attribute of a previous event of the event, wherein the next operation attribute is used for identifying a user operation corresponding to the next event of thecurrent event; and reporting the event and the event data of the previous event. According to the embodiment, the relationship between the event attribute and the event can be reported to the server,so that each operation of the user on the website or the APP can be tracked, the behavior path of the user can be better analyzed, and an operation guide service is provided for the user.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for collecting and reporting event buried points. Background technique [0002] Buried point analysis is a commonly used data collection method for website analysis. Data burying allows relevant personnel such as products or operations to customize statistics of more complex user data according to specific needs. For example, if you want to track user behavior, observe page-related click data, key path conversion rate, and analyze the effect of an event, you need to bury the data in advance. After the business application system is online, you can observe the corresponding data for analysis. Research. Through data burying, the collected user operation data on the client side can be uploaded to the server for subsequent analysis. [0003] With the increasingly mature development of the Internet, business output ports such as websites, H5 (Hypertext Markup ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F11/34G06F16/958
CPCG06F11/3438
Inventor 马德友
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD