Video click rate rating prediction method and device, electronic device and storage medium

A forecasting method and technology of hits, applied in the video field, can solve problems affecting the accuracy of forecasting results and low precision of forecasting models, and achieve the effects of improving precision, accurate forecasting, and overcoming low precision of models

Inactive Publication Date: 2020-04-03
MIGU CO LTD +1
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  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method, device, electronic device, and storage medium for predicting video click volume ratings, which are used to solve the problem that the accuracy of the prediction model is not high when the click volume prediction method in the prior art is used to predict the click volume, which affects the accuracy of the prediction results. Defects

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  • Video click rate rating prediction method and device, electronic device and storage medium
  • Video click rate rating prediction method and device, electronic device and storage medium
  • Video click rate rating prediction method and device, electronic device and storage medium

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Embodiment Construction

[0055] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0056] The applicant's technicians found that the distribution of video clicks is extremely uneven, showing the characteristics of long-tail distribution through researching the historical hits of many online videos. The top videos get very high views, usually an order of magnitude more views than the bottom videos. For example, the views of vide...

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Abstract

Embodiments of the invention provide a video click rate rating prediction method and apparatus, an electronic device and a storage medium. The method comprises the steps of obtaining information of ato-be-rated video; wherein the information of the to-be-rated video comprises video content quality information used for describing the content quality of the video; inputting the information of the to-be-rated video into the video click rate rating model, and predicting the click rate rating of the to-be-rated video in a preset future time period; wherein the click rate rating reflects the clickrate; wherein the video click rate rating model is obtained by training according to the click rate rating of the first video and the information of the first video, the first video is a video with aknown click rate rating, and the information of the first video comprises video content quality information. According to the video click rate rating prediction method and device, the electronic device and the storage medium provided by the embodiment of the invention, the video click rate can be accurately predicted, and advertisers can be helped to improve the advertisement putting precision.

Description

technical field [0001] The present invention relates to the field of video technology, and in particular to a method, device, electronic equipment and storage medium for predicting video hit ratings. Background technique [0002] With the development of network technology, video delivery via the network has become more and more common. For advertisers, video hit prediction plays an important role in the field of Internet data mining. Therefore, accurately predicting the number of clicks of a video in advance is of great significance for determining the amount of advertising. [0003] Clicks can be divided into total clicks and clicks within a preset time period. As the name suggests, total clicks refers to the sum of clicks after the video goes online, and clicks within a preset time period refers to the video in the preset time period. The sum of clicks within (such as 1 hour, 1 day, 1 week). Since the total number of clicks involves the cumulative effect of time, it is n...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/81
CPCH04N21/25891H04N21/8133
Inventor 任青妹周建超
Owner MIGU CO LTD
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