Information processing method and device, electronic equipment and storage medium

Abstract

The invention relates to an information processing method and apparatus, an electronic device and a storage medium. The method comprises the steps of obtaining a historical purchase record corresponding to a putting place; determining a to-be-put article according to the historical purchase record; and putting the to-be-put article to preset equipment corresponding to the putting place. Accordingto the technical scheme, the historical purchase record corresponding to each putting place is obtained, and the to-be-put articles of the putting place are screened out from the historical purchase records, so that personalized recommendation can be carried out regionally, and the order yield is improved. Besides, the regional delivery effect can be efficiently evaluated through periodic return visit on the to-be-delivered article, and the article with the delivery effect not meeting the requirement can be quickly updated.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular to an information processing method, device, electronic equipment and storage medium. Background technique [0002] At present, offline advertising is to install an electronic screen in residential elevators, building supermarkets, etc., and play advertisements on the electronic screen to achieve the purpose of promoting brands and products. Since the face recognition system cannot be installed on the advertising screen at will, a very important point that offline advertising is different from online advertising is that it cannot identify the current user, so it is impossible to determine what the current user who will see the advertisement has. interest preference. [0003] In order to solve the above problems in the prior art, operators are added to do some experience screening on which seasons and items are hot. However, the method that operators select produc...

AI Technical Summary

Problems solved by technology

[0004] (1) It takes a lot of time and energy for operators

First of all, it is necessary to select seasonal hot products based on experience. After launching for a period of time, it is necessary to evaluate the effect of each product, and then manually replace products with poor effects. This process is complicated and relies heavily on the experience of operators;

[0005] (2) The same product is uniformly used in all scenarios, and targeted delivery cannot be carried out according to the characteristics of the crowd in specific scenarios;

[0006] (3) The evaluation of the delivery effect is slow, and the replacement strategy is clumsy. Often, one-size-fits-all replacement is used, that is, the effect is evaluated from an overall perspective. For most areas, the effect is poor, resulting in the overall failure to achieve the expected delivery effect, so the delivered items will be all. Replacement, resulting in unsatisfactory benefits and effects in the later period

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