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Conversion estimation method and device

A conversion rate and prediction model technology, applied in the field of financial technology and artificial intelligence, can solve the problem of low conversion rate prediction accuracy

Active Publication Date: 2020-05-15
WEBANK (CHINA)
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] This application provides a conversion estimation method and device, which solves the problem of low accuracy of conversion rate estimation in the prior art

Method used

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  • Conversion estimation method and device

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Embodiment Construction

[0029] In order to better understand the above technical solution, the above technical solution will be described in detail below in conjunction with the accompanying drawings and specific implementation methods. It should be understood that the embodiments of the present application and the specific features in the embodiments are detailed descriptions of the technical solution of the present application. To illustrate, rather than limit, the technical solutions of the present application, the embodiments of the present application and the technical features in the embodiments can be combined without conflict.

[0030] During the operation of financial institutions (banking institutions, insurance institutions or securities institutions) (such as bank loan business, deposit business, etc.), more and more resource providers pay more attention to the effect of information recommendation. How to estimate information The recommendation effect is particularly important. In the cur...

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Abstract

The invention discloses a conversion estimation method and device. The method comprises the steps of obtaining user characteristic information of a to-be-estimated user and resource characteristic information of a to-be-exposed resource of the user; inputting the user characteristic information and the resource characteristic information into a specific front-end conversion rate estimation model so as to estimate a front-end conversion rate of front-end conversion when the user clicks the resource; inputting the user characteristic information and the resource characteristic information into aspecific back-end conversion rate estimation model so as to estimate a back-end conversion rate of front-end conversion and back-end conversion of the user for the resource; and at least according tothe front-end conversion rate and the rear-end conversion rate, determining the conversion rate of front-end conversion and rear-end conversion of the resource clicked by the user. When the method isapplied to financial science and technology (Fintech), the accuracy of the estimated conversion rate can be improved.

Description

technical field [0001] The present invention relates to the fields of financial technology (Fintech) and artificial intelligence, and in particular to a conversion prediction method and device. Background technique [0002] With the development of computer technology, more and more technologies (big data, distributed, blockchain (Blockchain), artificial intelligence, etc.) are applied in the financial field, and the traditional financial industry is gradually transforming into financial technology (Fintech). At present, in the field of financial technology, more and more resource providers are paying attention to the effect of information recommendation, and how to predict the effect of information recommendation is particularly important. [0003] In the current method, the user's conversion behavior is generalized, but in fact the user's conversion behavior is divided into multiple types. In the prior art, the estimated conversion rate of a certain type of conversion beha...

Claims

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Application Information

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IPC IPC(8): G06Q10/04G06Q10/06
CPCG06Q10/04G06Q10/067
Inventor 刘博郑文琛
Owner WEBANK (CHINA)