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Real-time user conversion evaluation method and device and electronic equipment

A real-time user and user technology, applied in data processing applications, advertising, commerce, etc., can solve the problems of large user positioning deviation and poor advertising effect, and achieve the effect of accurate and rapid evaluation

Pending Publication Date: 2020-05-26
北京淇瑀信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, if the media is only allowed to recommend user traffic for financial service platforms based on the performance of the user on the media platform, the obtained user positioning will have a large deviation. In this case, the advertising effect of the financial platform is also not good.

Method used

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  • Real-time user conversion evaluation method and device and electronic equipment
  • Real-time user conversion evaluation method and device and electronic equipment
  • Real-time user conversion evaluation method and device and electronic equipment

Examples

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Embodiment Construction

[0040] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0041] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or mo...

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PUM

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Abstract

The invention relates to a real-time user conversion evaluation method and device, electronic equipment and a computer readable medium. The method comprises the following steps: acquiring real-time traffic data of a user; determining offline feature data according to user basic data in the real-time traffic data; generating time sequence feature data according to user operation data in the real-time traffic data; and inputting the time sequence feature data and the offline feature data into a real-time conversion evaluation model to generate a user conversion evaluation value. According to thereal-time user conversion evaluation method and device, the electronic equipment and the computer readable medium, the offline features of the user can be generated through the multi-dimensional data, and the offline features and the real-time features of the user are combined, so that the conversion evaluation condition of the user is evaluated accurately and quickly.

Description

technical field [0001] The present disclosure relates to the field of computer information processing, in particular, to a real-time user conversion evaluation method, device, electronic equipment, and computer-readable medium. Background technique [0002] In the search effect advertising bidding system, the media platform provides a tool for setting bidding parameters. Advertisers can set expected prices, expected users, etc. on the media platform. The media platform estimates whether the users meet the advertiser's expectations, and then proceeds Secondary Bidding. Once the media platform determines that the user is the target user, it will directly bid according to the expected price. Considering that the advertiser may have different bid values ​​for different users, the advertiser often fails to obtain the expected advertising effect by only relying on the media to screen the bids for the users. [0003] This method does not take into account the advertiser's ability...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0611G06Q30/0273
Inventor 董静常富洋
Owner 北京淇瑀信息科技有限公司