Method and device for constructing user portrait, storage medium and electronic equipment
A user and portrait technology, applied in the computer field, can solve the problem of low analysis efficiency and achieve the effect of improving analysis efficiency
Active Publication Date: 2020-09-15
创新奇智(上海)科技有限公司
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[0005] The purpose of the embodiments of the present application is to provide a method, device, storage medium and electronic equipment for constructing user portraits, so as to solve the problem of relatively low analysis efficiency existing in the prior art
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[0031] The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.
[0032] It should be noted that like numerals and letters denote similar items in the following figures, therefore, once an item is defined in one figure, it does not require further definition and explanation in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second" and the like are only used to distinguish descriptions, and cannot be understood as indicating or implying relative importance.
[0033] At present, user portraits often only need to meet the needs of product design. In other words, only part of the attributes of the user need to be known.
[0034] For example, for news recommendation, classify all news, and then analyze the user's browsing records to find candidate news that meets the user's browsing preferences for recommendation. Ho...
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The embodiment of the invention provides a method and device for constructing a user portrait, a storage medium and electronic equipment. The method comprises the steps of acquiring social media information of a target user and comment information under the social media information of the target user respectively; determining the category of the social media information of the target user; performing sentiment analysis on the comment information under the social media information of the target user to obtain a first sentiment analysis result; inputting the social media information of the target user, the category of the social media information of the target user and the first emotion analysis result into a pre-trained attribute prediction model to obtain prediction attribute information of the target user; and constructing a portrait of the target user by utilizing the prediction attribute information and the social relationship information of the target user. By means of the technical scheme, the analysis efficiency of the potential users can be improved.
Description
technical field [0001] The present application relates to the field of computer technology, and in particular to a method, device, storage medium and electronic equipment for constructing user portraits. Background technique [0002] User portrait is an effective tool to outline target users, connect user demands and design direction. User portraits have achieved satisfactory results in intelligent recommendation and intelligent investment research. [0003] Existing user portraits are often portrayed for users who use a specific product. For example, robo-investment research is aimed at investors. For another example, news recommendation products are recommended more by office workers and users who like to read news. [0004] However, since user portraits between different services are often not reusable, it is necessary to redo user portraits when a new service is replaced. Consequently, this leads to a problem of relatively low analysis efficiency. Contents of the i...
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IPC IPC(8): G06Q50/00G06K9/62G06F16/951G06F16/9536G06F16/958
CPCG06Q50/01G06F16/951G06F16/9536G06F16/958G06F18/24Y02D10/00
Inventor 张发恩姜勇越
Owner 创新奇智(上海)科技有限公司