Virtual gift resource distribution method and device, computer equipment and storage medium
A resource and membership technology, applied in the computer field, can solve problems such as the failure to achieve personalized push, and achieve the effect of realizing personalized push and improving precision and accuracy
Pending Publication Date: 2020-12-25
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0003] However, the traditional solution is to realize the distribution of virtual gift resources through a series of rules of the product, without personalized push
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[0064] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.
[0065] Artificial Intelligence (AI) is a theory, method, technology and application system that uses digital computers or machines controlled by digital computers to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use knowledge to obtain the best results. With the research and progress of artificial intelligence technology, artificial intelligence technology has been researched and applied in many fields, such as common smart homes, smart wearable devices, virtual assistants, smart speakers, smart marketing, etc., and the dist...
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The invention relates to an artificial intelligence virtual gift resource distribution method and device, computer equipment and a storage medium. The method comprises the following steps: acquiring auser characteristic parameter corresponding to a user identifier and a member characteristic parameter corresponding to a member type; determining a member opening probability of the user identifierfor the member type according to the user characteristic parameter and the member characteristic parameter; determining an expected revenue value corresponding to each candidate virtual gift resourceaccording to the member opening probability, the consumed resource value corresponding to the member type and the resource value contained in each candidate virtual gift resource; and selecting a target virtual gift resource enabling the expected revenue value to meet an issuing condition from the candidate virtual gift resources, and issuing the target virtual gift resource for the user identifier. By adopting the method, personalized distribution of virtual gift resources can be realized.
Description
technical field [0001] The present application relates to the field of computer technology, in particular to a method, device, computer equipment and storage medium for distributing virtual gift resources. Background technique [0002] With the development of computer technology, e-commerce has gradually become an important part of people's daily life. In e-commerce, the distribution of virtual gift resources is often used as an effective means of intelligent marketing to encourage users to place orders, bring new members to the platform or merchants, and increase the business volume of the platform or merchants. [0003] However, the traditional solution is to realize the distribution of virtual gift resources through a series of rules of the product, without personalized push. Contents of the invention [0004] Based on this, it is necessary to address the above technical problems and provide a method, device, computer equipment and storage medium for distributing virtu...
Claims
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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0202G06Q30/0208G06Q30/0222
Inventor 陈蓉黄银锋
Owner TENCENT TECH (SHENZHEN) CO LTD