Advertisement putting audience group data analysis system and device

Abstract

The invention discloses an advertisement putting audience group data analysis system and device. The device is provided with a registration module which facilitates the identity registration of a consumer, also facilitates the screening and classification of information by a server through a receiving module; an information input module is used for facilitating the input of information by a person; a character input module is arranged to facilitate character input of a person; a portrait generation module is arranged to generate user group portraits for the classified people, wherein the usergroup portraits are used for concluding crowds having transaction behaviors and crowds browsing commodities for positioning, and a target client group is further reduced through a transaction prediction module, and a target client is directionally mined; and an analysis result output module is arranged, so that the analysis result can be conveniently checked in time and further analyzed, and merchants can conveniently further determine a marketing scheme. Directional advertisement putting is performed according to the analysis result so that accurate marketing can be performed by salesmen according to the target group, the marketing cost can be reduced and the market application prospect is great.

Description

technical field [0001] The present invention relates to a data analysis system and device, in particular to a data analysis system and device for advertising audience groups. Background technique [0002] The audience refers to the recipients of information dissemination, including readers of newspapers and books, radio listeners, movie and TV audiences, and Internet users. From a macro point of view, the audience is a huge aggregate, and from a micro point of view, it is manifested as people with rich social diversity. The audience is the recipient, also known as the believer. The recipient can be an individual, a group or a social organization. After the audience gets the information, they will react accordingly according to their own understanding. [0003] In order to increase brand awareness and increase product sales, many merchants will choose to place advertisements online or offline, but now when advertising, they will face different groups. It is conceivable tha...

AI Technical Summary

Problems solved by technology

[0005] At present, there is a lack of systems in the market that analyze the data of existing users, discover new users, and improve the accuracy of advertising

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