Variable-frequency playing method for outdoor building advertising media machine

Abstract

The invention provides a variable-frequency playing method for an outdoor building advertising media machine. The variable-frequency playing method comprises the following steps: S1) setting a playingmode of a delivered advertisement through a service control terminal; S2) enabling the service control terminal to send a playing instruction to the media machine, and enabling the media machine to receive the playing instruction and store the playing instruction; S3) if the timing trigger is triggered, updating the program list playing process; S4) enabling a face recognition trigger to receivethe face number fed back by a face recognition device, and if the fed back face number meets the face frequency conversion requirement, updating the program list playing process; S5) loading the latest program list and playing the advertisement by a playing and loading module of the media machine according to the triggering condition. The system has three advertisement playing modes, so that the advertisement putting requirements of different users are met to a great extent; corresponding variable-frequency playing can be set according to the face number of the playing point, so that the playing effect of the advertisement is improved to the greatest extent; corresponding weight and playing frequency are set for each advertisement, and the advertisements are sorted according to the weightsof the advertisements.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to a frequency conversion playing method for an outdoor building advertising media machine. Background technique [0002] At present, the competition in the advertising industry is becoming increasingly fierce. Whether it is Internet advertising or outdoor physical advertising, it is constantly updated and iterated. The ultimate goal is to maximize the value of the customer's advertising and let more people see the customer's advertising. For advertisers, if they want their products to be known to more people, then a long-term advertising is the most effective way, but the cost of long-term advertising investment is also increasing. [0003] Therefore, it is difficult for ordinary advertisers to accept such high-cost investment. Customers are more concerned about increasing the effective exposure rate of products with a limited amount of advertising, so that the value of each cu...

AI Technical Summary

Problems solved by technology

[0004] But now the commercials on the market are all fixed-cycle customer programs, regardless of whether there is anyone on the scene watching it again, no matter whether it is a time when there is a large flow of people, They are all played in a loop as before, so there is a huge waste of advertising exposure resources

This also makes quantitative advertisers receive very little benefit. Customers have only purchased a limited number of advertising broadcasts, so it is self-evident to invest in it, and the benefits cannot be maximized.

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