Message pushing method and device

Abstract

The invention provides a message pushing method. The method comprises the steps of obtaining target user information of a target user; determining a target user portrait corresponding to the target user and interest message weight data corresponding to the target user portrait according to the target user information; determining a target push message according to the interest message weight dataand the historical behavior data of the target user; and pushing the target push message. Therefore, targeted and personalized message pushing is performed on each user according to the user portraitand the historical behavior data corresponding to each user, that is, different message pushing modes can be adopted for different users to perform message pushing, therefore, the message pushing modecan be optimized according to the historical behavior data of the user and the pushing effect, scenarized message pushing of thousands of persons can be achieved, the opening rate (namely the pushinghit rate) of the pushed message can be increased, the user experience of message pushing can be improved, and the user stickiness can be improved.

Description

Technical field[0001]One or more embodiments of the present specification relate to the field of computer technology, and more particularly to a message push method and apparatus.Background technique[0002]The current mobile terminal message pushes most of the scene, no label, and does not achieve thousands of scenes of the scene, and therefore cannot guarantee the effect of the message push.[0003]Since the existing message push mode ignores the personalized demand for the message, the opening ratio of the pushed message is not high, and thereby generates problems with high viscosity, message overload, and excessive disturbance of users. Therefore, there is an urgent need for a new message push method.Inventive content[0004]In view of this, an object of one or more embodiments of the present specification is to propose a message push method to achieve a message push for different users, using different messaging methods, so that it can be based on user history behavior data and push ...

AI Technical Summary

Problems solved by technology

[0002] Most of the current mobile terminal message push does not distinguish between scenarios and tags, and does not realize the scenario-based message push for thousands of people, so the effect of message push cannot be guaranteed

[0003] Because the existing message push method ignores the personalized needs of users for messages, the opening rate of the pushed messages is not high, which in turn causes problems such as low user stickiness, message overload, and excessive disturbance to users.

Images