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Price adjustment method and device for multimedia object

A multimedia and object technology, applied in the computer field, can solve problems such as failure to meet the cost requirements of advertisers, low accuracy, and failure to optimize costs, and achieve the effects of optimizing costs, improving accuracy, and simple and reliable calculations

Pending Publication Date: 2021-03-30
HANGZHOU NETEASE CLOUD MUSIC TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The advertising price adjustment method in the existing technology estimates the conversion rate when calculating the eCPM, thereby optimizing the conversion cost of the advertisement. However, in the existing technology, each bidding of the advertising delivery system is independent, and only for the current exposure Cost optimization, the accuracy is low, it cannot meet the cost requirements of advertisers, and it needs to rely on the conversion rate estimation model, if the conversion rate estimation model is inaccurate, the goal of cost optimization cannot be achieved

Method used

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  • Price adjustment method and device for multimedia object
  • Price adjustment method and device for multimedia object
  • Price adjustment method and device for multimedia object

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Experimental program
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Embodiment approach

[0141] 1) Get exposure logs, transformation logs, and settlement logs of each multimedia object.

[0142] 2) According to the exposure request identification, the multimedia object identification, the exposure time, and the first parsing rule that exposes the identifier, the exposure log of each of the multimedia objects is parsed.

[0143] The settlement log of each multimedia object is parsed separately according to the exposure request identification, the multimedia object identifier, click time, and the second parsing rule identified.

[0144] The conversion log of each multimedia object is parsed in accordance with the third parsing rule of the exposure request identification, the multimedia object identification, conversion time, and whether the identifier is transmitted.

[0145] Such as Figure 4 As shown, after returning the target multimedia object to the application to obtain exposure, you can acquire exposure logs, transformation logs, and click logs from the applicati...

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Abstract

The invention relates to the technical field of computers, in particular to a price adjustment method and device for a multimedia object, and the method comprises the steps: determining a to-be-exposed target multimedia object when an exposure request is received; when the total historical exposure cost of the target multimedia object in the current settlement period exceeds a preset total cost, determining the number of remaining exposures of the target multimedia object in the current settlement period; and adjusting the settlement unit price corresponding to the current exposure of the target multimedia object according to the residual exposure times, the total historical exposure expense and the total preset expense, so that the cost can be optimized on the aspect of global traffic, and the price adjustment accuracy is improved.

Description

Technical field [0001] The present application relates to the technical field of computer, and more particularly to a method and apparatus for a multimedia object. Background technique [0002] At present, online advertising method is a more common advertising method. Before advertising, it usually needs to be priced by advertisers, and the advertisement system has been screened by bidding, Effective Cost Permile, ECPM. Place, and then the advertisement of the exposure is charged. [0003] The advertising price adjustment method in the prior art will previse its conversion rate when calculating ECPM, thereby optimizing the transformation cost of advertising, but in the prior art, the advertisement system is independent, only to the exposure The cost is optimized, the accuracy is low, and the cost requirements of advertisers cannot meet the main requirements of the advertiser. If the conversion range is required, the optimization cost cannot be achieved if the conversion estimatio...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0277
Inventor 蒋能学郑玮马雨浩王成林王梓良
Owner HANGZHOU NETEASE CLOUD MUSIC TECH CO LTD