Outdoor advertisement recommendation system and method based on large-scale user portraits

A recommendation system and large-scale technology, applied in the field of computational advertising, can solve the problems of lack of data basis and inapplicability of outdoor advertising models, to ensure accuracy, solve the conflict between user data deep mining and real-time online service requirements, The effect of improving the prediction speed

Pending Publication Date: 2021-04-02
苏州壹佰伍拾亿智能科技有限公司
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AI Technical Summary

Problems solved by technology

Under the new requirements of advertisers, the industry is still stuck in traditional methods such as estimating the display volume (CPM) using the declared traffic and traffic data, and using subjective judgments to evalu

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  • Outdoor advertisement recommendation system and method based on large-scale user portraits
  • Outdoor advertisement recommendation system and method based on large-scale user portraits
  • Outdoor advertisement recommendation system and method based on large-scale user portraits

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Embodiment Construction

[0058] The technical scheme of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments, which is a preferred embodiment of the present invention. It should be understood that the described embodiments are only some of the embodiments of the present invention, not all of them; it should be noted that, in the case of no conflict, the embodiments of the present invention and the features in the embodiments can be combined with each other . Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0059] In order to better understand the above-mentioned technical solution, the above-mentioned technical solution will be described in detail below in conjunction with the accompanying drawings and specific implementation manners.

[0060] The embodiment of the pr...

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Abstract

The invention discloses an outdoor advertisement recommendation method based on large-scale user portraits, and belongs to the technical field of computational advertising. According to the outdoor advertisement recommendation method, an advertisement scheduling module is connected with a user side, an advertisement management module and a real-time accurate crowd analysis module. And the real-time accurate crowd analysis module performs parameter interaction with the advertisement retrieval module, the user portrait module and the user behavior module. The user data mining module is connectedwith the advertisement management module, the user behavior module and the user portrait module, and the advertisement management module is connected with the advertisement retrieval module. According to the outdoor advertisement recommendation method, when the user logs in the platform, the user interest and the historical behavior record are inquired according to the user portrait to generate the personalized advertisement list, and finally the advertisement is pushed to the outdoor advertisement terminal. The method is good in autonomous learning ability, can effectively improve the touchrate of outdoor intelligent advertisements, and is suitable for outdoor advertisement recommendation under the background of the Internet of Things and big data.

Description

technical field [0001] The invention relates to an advertisement recommendation method, in particular to an outdoor advertisement recommendation method based on large-scale user portraits, and belongs to the technical field of computational advertising. Background technique [0002] With the rapid development of 5G technology and Internet of Things technology, it provides technical support and development opportunities for online, digital and intelligent outdoor media advertising, and outdoor advertising will also realize self-innovation in the era of Internet of Things, and fully enter the data drive times. At the same time, with the construction of modern smart cities, outdoor LED programmatic advertising has been endowed with new vitality by the Internet of Things technology. Offline commercial display screens can not only show the commercial vitality of the city, but also realize the realization of traffic monetization for urban operators. Function. [0003] In the era...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F30/27G06F16/27G06F16/2457G06F16/2455
CPCG06Q30/0269G06F16/24552G06F16/2457G06F16/27G06F30/27
Inventor 袁晓晔
Owner 苏州壹佰伍拾亿智能科技有限公司
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