Outdoor advertisement recommendation system and method based on large-scale user portraits

Abstract

The invention discloses an outdoor advertisement recommendation method based on large-scale user portraits, and belongs to the technical field of computational advertising. According to the outdoor advertisement recommendation method, an advertisement scheduling module is connected with a user side, an advertisement management module and a real-time accurate crowd analysis module. And the real-time accurate crowd analysis module performs parameter interaction with the advertisement retrieval module, the user portrait module and the user behavior module. The user data mining module is connectedwith the advertisement management module, the user behavior module and the user portrait module, and the advertisement management module is connected with the advertisement retrieval module. According to the outdoor advertisement recommendation method, when the user logs in the platform, the user interest and the historical behavior record are inquired according to the user portrait to generate the personalized advertisement list, and finally the advertisement is pushed to the outdoor advertisement terminal. The method is good in autonomous learning ability, can effectively improve the touchrate of outdoor intelligent advertisements, and is suitable for outdoor advertisement recommendation under the background of the Internet of Things and big data.

Description

technical field [0001] The invention relates to an advertisement recommendation method, in particular to an outdoor advertisement recommendation method based on large-scale user portraits, and belongs to the technical field of computational advertising. Background technique [0002] With the rapid development of 5G technology and Internet of Things technology, it provides technical support and development opportunities for online, digital and intelligent outdoor media advertising, and outdoor advertising will also realize self-innovation in the era of Internet of Things, and fully enter the data drive times. At the same time, with the construction of modern smart cities, outdoor LED programmatic advertising has been endowed with new vitality by the Internet of Things technology. Offline commercial display screens can not only show the commercial vitality of the city, but also realize the realization of traffic monetization for urban operators. Function. [0003] In the era...

AI Technical Summary

Problems solved by technology

Under the new requirements of advertisers, the industry is still stuck in traditional methods such as estimating the display volume (CPM) using the declared traffic and traffic data, and using subjective judgments to evaluate the visual opportunity (OTS) of outdoor media. This approach is lacking. Data-based, so the traditional outdoor advertising model is not suitable for outdoor advertising recommendations under the background of big data

Images