Product optimization method and system
A product optimization and technology to be optimized, applied in the field of data optimization, can solve problems such as incapable of quantitative measurement of product experience problems, inability to determine the priority of product experience problems, and inability to quantitatively and systematically evaluate product experience, etc.
Pending Publication Date: 2021-04-13
AGRICULTURAL BANK OF CHINA
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Problems solved by technology
[0004] At present, it is impossible to quantitatively measure product experience issues, resulting in slow product optimization, and it is impossible to determine the priority of optimizing product experience issues. After optimizing product experience issues, it is impossible to quantitatively and systematically evaluate whether product experience has been improved.
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[0053] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0054] In this application, the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus comprising a set of elements includes not only those elements, but also includes none. other elements specifically listed, or also include elements inherent in such a process, method, article, or apparatus. Without further limitations, an element defined by the phrase "com...
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The invention provides a product optimization method and system. The method comprises the steps: obtaining the transaction volume of each financial product and the click volume of a corresponding function point document, and determining the sorting and total click volume of the function point document of each financial product; calculating a user experience coefficient of the financial product by utilizing the total click rate of the function point documents of the financial product and the transaction amount of the financial product, positioning the financial product to be optimized based on the size of the user experience coefficient of each financial product, and according to the sorting of the function point documents of the financial product to be optimized, optimizing the function point documents of the financial product; and optimizing the user experience problem in the positioned financial product to be optimized. According to the scheme, the user experience coefficient of the financial product is calculated by utilizing the total click rate of the function point document and the transaction amount of the financial product, the financial product to be optimized can be positioned based on the user experience coefficient of each financial product, and then the product is accurately optimized based on the user experience problems of different sizes; therefore, product experience problem discovery efficiency and the product optimization efficiency are improved.
Description
technical field [0001] The present invention relates to the technical field of data optimization, in particular to a product optimization method and system. Background technique [0002] At present, the rise of mobile self-service channels facilitates users to use banking financial products and services directly, but also makes it difficult for bank practitioners to find out which functional areas the user experience problems are concentrated in. [0003] In the existing method, financial product experiential problems are mainly obtained through common means such as collection and collection, and the collected financial product experiential problems are reported to the product research and development department step by step, and in the process of product design and testing, mainly through customer experience Testing and gray-scale testing find financial product experience problems. [0004] At present, it is impossible to quantitatively measure product experience issues, r...
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IPC IPC(8): G06Q40/06G06Q10/06G06Q40/02G06Q40/04
CPCG06Q40/06G06Q40/02G06Q40/04G06Q10/06393
Inventor 佟薇秦红梅吕元旭孙亮崔文博梁枫
Owner AGRICULTURAL BANK OF CHINA