Advertisement flow anti-cheating method

Abstract

The invention discloses an advertisement flow anti-cheating method. The method comprises the following steps: S1, collecting advertisement click information of a webpage or software according to an operation log of equipment; s2, judging whether an advertisement cheating behavior exists in the operation log or not according to the operation log; s3, after judging whether the user has a cheating behavior or not according to the step S2, limiting the user; s4, calculating the running log in the S2, and judging whether the user has an advertisement cheating trend or not; and S5, limiting the advertisement cheating users and the users having the advertisement cheating trend, intercepting the operation log of the equipment, limiting the equipment through the equipment information in the operation log, judging the advertisement cheating equipment through a memory algorithm and a meta-heuristic algorithm, and determining the advertisement cheating trend according to the advertisement cheating trend. Advertisement cheating possibly existing in running equipment is judged, fitting is conducted on data of the advertisement cheating possibly existing through a regression algorithm, judgment is completed, and a user is limited.

Description

technical field [0001] The invention belongs to the technical field of advertising traffic, and in particular relates to an anti-cheating method for advertising traffic. Background technique [0002] In the era of mobile Internet, mobile advertising has brought unlimited exposure to products and brought huge traffic benefits to advertisers. At the same time, the potential threat of advertising cheating has also deeply affected the operation of the mobile advertising industry. The term advertising cheating may seem strange, but don’t think that advertising cheating is far away from us. In fact, it exists everywhere in our lives. Advertising cheating includes the following types, cheating form 1: artificial cheating: downloading apps to send traffic, opening A certain kind of card is a gift service or service discount; the software download store artificially brushes the rankings, etc. Cheating form 2: Fake display on the user end: The product displayed on Taobao is inconsist...

AI Technical Summary

Problems solved by technology

Cheating form 6: Hijacking: During the process of computer downloading software, another download method pops up to choose, such as "high-speed download" or "safe download". Clicking on it is a form of advertisement. There are still various problems with cheating methods

[0003] For example, the authorized announcement number is CN109003137A, which discloses a method and device for anti-cheating in advertising. Although it improves the timeliness of cheating detection, improves the accuracy of cheating detection, and effectively reduces the phenomenon of advertising cheating. , but it does not solve the problem that the existing stable detection system for advertising anti-fraud cannot predict and prevent advertising fraud. Therefore, we propose an anti-cheating method for advertising traffic

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