Method and device for identifying user group
A user and crowd technology, applied in the computer field, can solve problems such as the inability to determine the places frequently visited by users, and achieve the effect of improving accuracy and accurately delivering multimedia information
Pending Publication Date: 2021-05-25
SHANGHAI BILIBILI TECH CO LTD
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Problems solved by technology
[0006] Embodiments of the present invention provide a method and device for identifying user groups to solve the problem in the prior art that it is impossible to determine the places frequently visited by users.
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Embodiment Construction
[0074] Aiming at the problem in the prior art that it is impossible to determine the school that the user currently frequently visits, the embodiment of the present invention provides a new solution. The scheme is as follows: firstly, obtain the set of historical access records of the target object within a preset time period, and respectively determine the corresponding access time of each historical access record; secondly, determine the school corresponding to each historical access record through the school information database , to generate the corresponding school set; again, based on the access time corresponding to each historical access record, add time stamp information for each historical access record, and based on the preset demand rules and each time stamp information, calculate the target object for the school set The visit activity of each school; finally, the school with the highest visit activity is determined as the target visit school of the target object, a...
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The invention relates to the technical field of computers, and discloses a method and a device for identifying user groups, which are used for solving the problem that places frequently accessed by users at present cannot be determined in the prior art. The method comprises the following steps: respectively determining places corresponding to historical access records of a target object in a preset time period through a place information base, and generating a corresponding place set; when it is determined that a place meeting a preset condition exists in the place set, determining the place as a target access place of the target object; and finally, outputting the target object and the target access place as user information. According to the method, the historical access record set of the target object is matched with the preset place information base, the corresponding target access place is determined, the user group to which the target object belongs can be identified, the place which the target object frequently accesses at present can be determined, and the identification accuracy is improved.
Description
technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for identifying user groups. Background technique [0002] When delivering or pushing multimedia information, application service providers need to push relevant content to specific user groups in order to achieve the best results. For example, e-commerce websites will push digital products to student users during the school season every year; another example, office supply stores will push promotional advertisements for office supplies to white-collar users. Therefore, how to accurately identify a specific user group among a large number of user groups will be the key to accurately delivering or pushing multimedia information. [0003] In the prior art, a trained recognition model is usually used to extract features from each user in a massive user group, so as to identify a specific user group. However, there are the following disadvantages in this ident...
Claims
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IPC IPC(8): G06F16/9535G06F16/29
CPCG06F16/9535G06F16/29
Inventor 吴超
Owner SHANGHAI BILIBILI TECH CO LTD