Information push method based on big data

A technology of information push and big data, applied in the field of big data processing, can solve the problem of push information lag, achieve the effect of more accurate screening, reduce information delay, and improve similarity and difference

Active Publication Date: 2022-01-11
山东远桥信息科技有限公司
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0004] For this reason, the present invention provides an information push method based on big data, which can solve the problem of information lag in information push based on historical data

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  • Information push method based on big data

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Embodiment Construction

[0047] In order to make the objects and advantages of the present invention clearer, the present invention will be further described below in conjunction with the examples; it should be understood that the specific examples described here are only for explaining the present invention, and are not intended to limit the present invention.

[0048] Preferred embodiments of the present invention are described below with reference to the accompanying drawings. Those skilled in the art should understand that these embodiments are only used to explain the technical principle of the present invention, and are not intended to limit the protection scope of the present invention.

[0049] see figure 1 As shown, the big data-based information push method provided by the embodiment of the present invention can be applied to the field of e-commerce and the field of books, but is not limited to the above fields. The big data-based information push method provided by the embodiment of the pr...

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Abstract

The present invention relates to an information push method based on big data. The method includes collecting historical data of users, setting user portraits based on historical data, and forming a first push list based on user portraits. The first push list contains at least two pieces of information ; Receive the real-time data input by the user, compare the similarity between the real-time data and the historical data, determine the degree of difference of the real-time data according to the similarity of each piece of historical data, and extract one of them from the first push list according to the degree of difference the target information; send the target information to the user; the selection of target information is based on the comparison result of real-time data and historical data, and the selection of target information is based on two aspects of real-time data and historical data, so that the selection of target information It can better reflect the current status of users and historical user portraits, greatly reducing the information delay of information push, and improving the accuracy of target information selection.

Description

technical field [0001] The invention relates to the technical field of big data processing, in particular to an information push method based on big data. Background technique [0002] With the development of the Internet and information technology, the way users obtain information has undergone tremendous changes. The amount of information on the Internet has shown explosive growth, and users have certain difficulties in obtaining information from the massive amount of information. Therefore, information push has emerged as the times require. Information push can directly push the information needed by users to the hands of users, alleviating information overload. [0003] According to the different disclosure methods of user information needs, the disclosure methods of user information needs are divided into explicit expression and implicit disclosure of user information needs, so the information push mode is summarized into subscription information push mode and catering...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/9538G06K9/62
CPCG06F16/9535G06F16/9538G06F18/22
Inventor 赵建云缪茂争魏士超缪佳琳
Owner 山东远桥信息科技有限公司
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