Intelligent statistical method and device for advertisement attention crowds and computer readable storage medium

Abstract

The invention discloses an intelligent statistical method and device for advertisement attention crowds and a computer readable storage medium. The method comprises the steps of collecting image data through a camera device; detecting all faces in the image data through a terminal face detection algorithm, and labeling each face uniquely; through a terminal tracking algorithm, respectively calculating the stay duration of the tracked and detected face; recognizing related information of each face through a terminal face attribute recognition algorithm; sending the face related information to a background management system, and enabling the background management system to carry out classified statistics and people flow summarization according to the face related information. According to the invention, intelligent analysis of advertisement watching crowds can be realized, operation is carried out at the equipment terminal, picture data is not collected, privacy of the advertisement watching crowds is ensured, and related information obtained through analysis is transmitted to the background management system, so that an accurate classification statistics function of advertisement attention crowds is realized, and accurate advertisement putting and advertisement attention crowd monitoring are facilitated.

Description

technical field [0001] The present invention relates to the technical field of advertisement analysis, and in particular to an intelligent statistical method, device and computer-readable storage medium for people concerned by advertisements. Background technique [0002] Advertising is an important way to enhance brand awareness, promote public welfare undertakings, and improve the recognition of various enterprises and institutions. Especially outdoor advertising, as one of the earliest forms of advertising, from the initial wall painting advertisements to posting advertisements on billboards, and now more electronic screen advertising machines, with the continuous advancement of advertising display technology, for advertising Delivery efficiency is a concern of advertisers and brand companies. [0003] There are several indicators to measure the effectiveness of advertisements, such as advertisement frequency, that is, the number of times the audience receives advertisem...

AI Technical Summary

Problems solved by technology

[0005] The present invention provides an intelligent statistical method, device, and computer-readable storage medium for people who are concerned about advertisements, so as to solve the problem of using the cloud to analyze faces in the prior art, which not only increases the transmission load, but also affects the privacy of the viewers. Certain security risks

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