Search result recommendation reason generation method and device, equipment and storage medium

Abstract

The invention relates to the technical field of big data, and discloses a search result recommendation reason generation method, which comprises the following steps: obtaining search content input by an initial user; according to the search content, querying the first users who have searched the search content in a preset atlas network to form a first user group; extracting second users matched with the portrait of the initial user from the first user group to form a second user group; obtaining a correlation score between the search result of each second user and the search content, or the number of clicks of each second user on the search result; and generating a recommendation reason of the search result obtained based on the search content input by the initial user according to the correlation score or the click frequency of the search result and the search content. According to the search result recommendation reason generation method and device, equipment and a storage medium provided by the invention, the technical problem that the click rate of the search result is relatively low because the correlation of the content of the search result is insufficient and the recommendation reason of the search result is not given in the prior art is solved.

Description

technical field [0001] The present invention relates to the field of big data technology, in particular to a method, device, device and storage medium for generating recommendation reasons for search results. Background technique [0002] With the development of Internet technology, the application fields of search and recommendation algorithms are becoming wider and wider. At present, in the search scenarios on Internet financial platforms and bank apps, most of the search results are obtained by full-text search based on similarity, and the results are directly displayed in front of the user. The search logic is relatively simple, and the result display content is relatively simple; , fund company, fund manager name, industry, etc. search all the results and directly display products, which is very likely to make investors mistakenly enter high-risk products and cause unnecessary disputes. At the same time, due to the over-intervention of different operators, such as mand...

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide a search result recommendation reason generation method, device, device and storage medium, aiming to solve the lack of relevance of the content of the search result in the prior art and no recommendation reason for the search result, so that Technical issues with low CTR in search results

Images