Advertisement conversion rate estimation method and device, storage medium and electronic equipment
A conversion rate and advertising technology, applied in the field of big data processing, can solve the problem of low accuracy of estimated results, and achieve the effect of maintaining consistency, improving accuracy and improving real-time performance.
Pending Publication Date: 2021-12-21
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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[0007] The object of the present invention is to provide an advertising conversion rate estimation method, an advertising conversion rate estimation device, a computer-readable storage medium, and an electronic device, thereby at least to a certain extent overcoming the limitations and defects of related technologies. The problem with the low accuracy of the results
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[0054] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate that the technical solution of the present invention may be practiced without one or more of the specific details, or other methods, components, devices, steps, etc. may be adopted. In other instances, well-known technical solutions have not been shown or descr...
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The embodiment of the invention relates to an advertisement conversion rate estimation method and device, a storage medium and electronic equipment, and relates to the technical field of big data processing, the method comprises the following steps: splicing depth feature vectors and width feature vectors of a plurality of candidate advertisements to obtain a plurality of spliced feature vectors; converting each splicing feature vector to obtain an initial conversion rate estimation result of each candidate advertisement at different time intervals; and selecting each initial conversion rate estimation result to obtain a target conversion rate estimation result of each candidate advertisement in a preset time interval. According to the embodiment of the invention, the accuracy of the estimation result is improved.
Description
technical field [0001] The embodiments of the present invention relate to the technical field of big data processing, and in particular, relate to a method for estimating an advertisement conversion rate, a device for estimating an advertisement conversion rate, a computer-readable storage medium, and electronic equipment. Background technique [0002] Conversion rate (Conversion Rate, CVR) estimation is to estimate the conversion probability of a user on a certain candidate through statistics, models, and other methods. In the e-commerce scenario, the conversion of users is closely related to the return on investment (ROI) of merchants, and conversion rate estimation is the basis of smart bidding products (such as tCPA) that are friendly to merchants. Therefore, accurate Conversion rate estimation is very important. [0003] In the existing conversion rate prediction methods, the conversion rate prediction model is usually trained with fixed t+n data, that is, only the use...
Claims
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0256G06Q30/0202G06Q30/0201
Inventor 许柏宁毛艺朱鑫徐夙龙
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD