Intelligent design method for personalized discount coupons, electronic device and storage medium

Abstract

The invention relates to an intelligent design method for personalized discount coupons, an electronic device and a storage medium, and the method comprises the steps: obtaining a video stream shot by a camera, carrying out a target tracking task on pedestrians and commodities in the video stream to obtain a tracking result, calculating commodity sales condition features according to the tracking result, wherein the commodity sales condition features at least comprise commodity browsing times, commodity consulting times, commodity taking times and commodity adding times, training a regression model by using the commodity sales condition features to obtain a sales prediction model, predicting the sales volume of the commodity under a given discount by using the sales prediction model, and according to the predicted sales volume, generating discount coupons under the profit maximization condition; according to the invention, under the condition of not invading the privacy of the user, a merchant can be helped to reasonably control the marketing cost, the profit can be improved, and the problems of high marketing cost, low sales volume and low profit caused by a mode of issuing discount coupons through personal experience in the prior art are solved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an intelligent design method, electronic device and storage medium of a personalized discount coupon. Background technique [0002] Issuing discount coupons is a common promotion behavior, and shopping malls use discount coupons to attract users to consume. At present, for large shopping malls or supermarkets, merchants rely heavily on personal experience for discount coupons, and cannot intelligently generate discount coupon amounts for specific or different products, resulting in increased marketing costs, but they cannot increase product sales and profits. [0003] At present, no effective solution has been proposed for the problems of increased marketing costs, low sales volume and low profits caused by the way of distributing discount coupons through personal experience in related technologies. Contents of the invention [0004] The embodiment of the present a...

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Problems solved by technology

[0004] The embodiment of the present application provides an intelligent design method, electronic device, and storage medium for personalized discount coupons, so as to at least solve the problems of increased marketing costs, low sales volume and low profits in the related art by issuing discount coupons based on personal experience question

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