Information pushing method, device, electronic device and readable medium
A technology for information push and business scenarios, applied in neural learning methods, instruments, computing models, etc., can solve problems such as user harassment and reduce user experience of product marketing activities, so as to reduce information push, improve user experience, and avoid harassment. Effect
Active Publication Date: 2022-03-15
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0004] However, many users exist in multiple businesses and multiple scenarios of the product. In the current solution, each business in each scenario will give users their own marketing interventions, resulting in users being affected by multiple marketing interventions, which is easy Harass users and reduce user experience for product marketing activities
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[0071] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this application will be thorough and complete, and will fully convey the concepts of example embodiments to those skilled in the art.
[0072] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of the embodiments of the application. However, those skilled in the art will appreciate that the technical solutions of the present application may be practiced without one or more of the specific details, or other methods, components, devices, steps, etc. may be employed. In other instances, well-known methods,...
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The present application provides an information pushing method, device, electronic equipment and readable medium. The method includes: obtaining user characteristic data of a user set; predicting each business scenario corresponding to each business type according to the user characteristic data to obtain a collaborative data matrix; according to the number of users under each business type corresponding to the user set and each business scenario According to the number of users under , construct a convolution kernel; perform convolution calculation on the collaborative data matrix according to the convolution kernel, and obtain the comprehensive matrix of each user in the user set. The comprehensive matrix includes the probability scores of users corresponding to each business scenario corresponding to each business type ; Determine the corresponding recommended business scenario according to the comprehensive matrix of each user, and push the recommendation information corresponding to the recommended business scenario to each user. This method avoids the harassment of the user by the pushed information, and improves the user experience of the user on information pushing. The embodiments of the present application can be applied to the fields of Internet of Vehicles and smart travel.
Description
technical field [0001] The present application relates to the field of computer technology, and in particular to an information push and recommendation method, device, electronic equipment and readable medium. Background technique [0002] The complete life cycle of a product generally includes five stages: start-up stage, growth stage, maturity stage, decline stage, and exit stage. Corresponding to the five stages, the business scenarios involved usually include: new promotion activities, loss warning activities, loss recovery activities, paid new acquisition activities, paid backflow activities and other marketing plan activities. [0003] In related technologies, for the marketing plan of product lifecycle management, enterprises generally adopt marketing intervention based on a single business in a single scenario. [0004] However, many users exist in multiple businesses and multiple scenarios of the product. In the current solution, each business in each scenario will...
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IPC IPC(8): G06Q30/02G06N20/00G06N3/04G06N3/08
CPCG06Q30/0202G06N20/00G06N3/08G06N3/045
Inventor 钟子宏
Owner TENCENT TECH (SHENZHEN) CO LTD