Commodity determination method and device, electronic equipment and storage medium

Abstract

Embodiments of the invention provide a commodity determination method and apparatus, an electronic device and a computer storage medium. The method comprises the steps of determining a value comparison result of a category to which each to-be-selected commodity belongs, wherein the value comparison result represents a comparison result between the value of the category to which each commodity to be selected belongs and a reference value; according to a comparison result of the value comparison result and a set threshold value, obtaining a commodity fusing proportion of the category to which each commodity to be selected belongs; sorting each to-be-selected commodity by using a trained fusion model to obtain a sorting result, and determining a first commodity which needs to be fused from each to-be-selected commodity based on the sorting result and the commodity fusing proportion. The fusion model is used for reflecting the relationship between the characteristics of each commodity to be selected and the order quantity and / or the click rate.

Description

technical field [0001] The present application relates to the technical field of e-commerce operations, and in particular, to a method, apparatus, electronic device, and computer storage medium for determining a commodity. Background technique [0002] Due to the operational needs of the search business of the e-commerce platform, it is necessary to allocate additional traffic to specific products to improve the display position of these products in the search ranking results, so as to achieve the business goal of increasing product exposure or clicks. This intervention will disrupt the original search. Sorting results; however, for some of the products whose display position has been improved, their efficiency is low because they cannot sustain the traffic brought by the position after the ranking is improved, resulting in a decline in the efficiency of traffic distribution, resulting in a negative impact on the category or the broader market. In addition, even if some of t...

AI Technical Summary

Problems solved by technology

[0002] Due to the operational requirements of the search business on the e-commerce platform, it is necessary to allocate additional traffic to specific products to improve the display position of these products in the search ranking results, so as to achieve the business goal of increasing product exposure or clicks. This intervention will disrupt the original search. sorting results; however, for some products whose display position has been promoted, because they cannot bear the traffic brought by the position after the ranking is promoted, their own efficiency is low, which leads to a drop in traffic distribution efficiency, resulting in a negative impact on the category or the market. In addition, even if some of the products whose rights are mentioned cannot bear the traffic brought by the ranking improvement for a period of time, these products will still be given high exposure, which will lead to a continuous decline in the efficiency of traffic distribution. Achieve the business goal of increasing product exposure or clicks

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