Enterprise advertising system and method

Abstract

The invention provides an enterprise advertising system and method, and relates to the technical field of advertising information. The enterprise advertising system comprises a content management unit, a distribution management unit, a playing terminal and an interaction control unit. The content management unit comprises a content design module, a material management module and a file management module and is used for manufacturing, forming and managing advertisement contents; the distribution management unit is used for forming programs and playing schedules from the advertisement content and distributing the programs and the playing schedules to the playing terminals; the interaction control unit is used for receiving a playing instruction of a user and sending the playing instruction to the playing terminal; and the playing terminal is used for receiving the programs and the playing schedule, playing the programs according to the playing schedule, and switching the played programs according to the playing instruction. Easy management and efficient operation of the whole process of enterprise advertising content manufacturing, distribution and display are achieved, the operation cost of advertising is effectively reduced, and the advertising effect is improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement information, in particular, to an enterprise advertisement publicity system and method. Background technique [0002] At present, the advertisements of many enterprises, especially the physical retail industry, are gradually turning to the direction of information-based digital media. The use of digital media for advertising requires the production and playback of advertising content. [0003] However, the production of advertising content needs to face a large amount of documents, videos, pictures and other materials (including company KnowHow, knowledge, industry information, etc.). For internal management of the company, it is often difficult to manage due to lack of materials and scattered data. Effective use of corporate information to form good advertising content. As far as the advertising process is concerned, the existing methods of paper transmission, U disk copy sharing,...

AI Technical Summary

Problems solved by technology

[0003] However, the production of advertising content needs to face a large amount of documents, videos, pictures and other materials (including company KnowHow, knowledge, industry information, etc.). For internal management of the company, it is often difficult to manage due to lack of materials and scattered data. Effective use of corporate information to form good advertising content

As far as the advertising process is concerned, the existing methods of paper transmission, U disk copy sharing, or online disk transmission have various problems such as error-prone transmission of information by personnel, which may easily lead to the inability to unify the content of the advertisement in a timely manner.

However, when the advertising content is played / displayed, there are often problems such as the display content cannot be switched, and the user experience is not good.

[0004] To sum up, it can be seen that there is currently a lack of complete solutions for content production, management, distribution, and display in the market

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