Data processing method and device, computer equipment and storage medium

A data processing and data technology, applied in the field of data analysis, can solve the problems such as the inability to obtain the investment benefits of advertising delivery methods, and the inability of enterprises to obtain income information, so as to achieve the effect of improving the overall revenue, achieving precise delivery, and well allocating resources.

Pending Publication Date: 2022-03-08
CHINA PING AN PROPERTY INSURANCE CO LTD
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  • Claims
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Problems solved by technology

[0002] At present, various advertising delivery methods emerge in endlessly, such as TV advertisements, short video advertisements, and paper advertisements. Enterprises can improve the overall efficiency of enterprises through various advertising delivery methods, but enterprises cannot obtain the income of each advertising delivery method in a certain period of time. Information, that is, it is impossible to obtain the investment return corresponding to each advertising delivery method

Method used

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  • Data processing method and device, computer equipment and storage medium
  • Data processing method and device, computer equipment and storage medium
  • Data processing method and device, computer equipment and storage medium

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Embodiment Construction

[0034] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present application.

[0035] In this application, it involves decision tree technology; the so-called decision tree (Decision Tree) is based on the known probability of occurrence of various situations, by constructing a decision tree to obtain the probability that the expected value of the net present value is greater than or equal to zero, evaluate Project risk, a decision-making analysis method for judging its feasibility, is a graphical method that intuitively uses probability analysis. Based on the decision tree technology, the embodiment of this application proposes a data processing scheme to conveniently and quickly obtain the investment benefit information of each advertising delivery method, that is to say, it can effectively analyze the relationship between the investment information an...

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Abstract

The embodiment of the invention discloses a data processing method and device, computer equipment and a storage medium, and the method comprises the steps: obtaining a target data set, the target data set comprises data corresponding to H time periods, the data corresponding to each time period comprises the income information of J advertisement putting modes in each time period, the investment information of each advertisement putting mode in each time period is acquired; calling a target data processing model to process the target data set so as to construct M decision trees; and based on the importance degree of each advertisement putting mode in each decision tree, determining investment benefit information of each advertisement putting mode. According to the embodiment of the invention, the investment benefit information of each advertisement putting mode can be conveniently obtained.

Description

technical field [0001] The present application relates to the field of data analysis, and in particular to a data processing method, device, computer equipment and storage medium. Background technique [0002] At present, various advertising delivery methods emerge in endlessly, such as TV advertisements, short video advertisements, and paper advertisements. Enterprises can improve the overall efficiency of enterprises through various advertising delivery methods, but enterprises cannot obtain the income of each advertising delivery method in a certain period of time. Information, that is, it is impossible to obtain the investment benefits corresponding to each advertising delivery method. Based on this, how to conveniently obtain the investment benefit information of each advertising delivery method has become a research hotspot. Contents of the invention [0003] The embodiment of the present application provides a data processing method, device, computer equipment and ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0242G06F18/24
Inventor 严杨扬
Owner CHINA PING AN PROPERTY INSURANCE CO LTD
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