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Marketing advertisement pushing system and method, computer equipment and storage medium

An advertising push and advertising technology, applied in the field of visual recognition, can solve the problems of untargeted customers and poor marketing effect, and achieve the effect of improving the success rate of marketing

Pending Publication Date: 2022-04-08
AGRICULTURAL BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, when a customer arrives at a bank business outlet, it generally needs to wait for a period of time before getting the service. Bank business outlets generally provide seats for waiting customers and provide marketing business product brochures. The marketing advertisements are played cyclically on the display screen of the display screen, but the marketing advertisements are played cyclically through the display screen according to the settings, which is not targeted to customers, and the marketing effect is poor

Method used

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  • Marketing advertisement pushing system and method, computer equipment and storage medium
  • Marketing advertisement pushing system and method, computer equipment and storage medium
  • Marketing advertisement pushing system and method, computer equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] figure 1 It is a structural diagram of a marketing advertisement push system provided by Embodiment 1 of the present invention. This embodiment is applicable to the situation where the identity of a customer is identified through artificial vision, and marketing advertisements are played in a targeted manner according to the identity of the customer.

[0041] Such as figure 1 As shown, the marketing advertisement pushing system 100 includes: a customer sign-in module 110 and a customer marketing module 120, wherein:

[0042] The customer sign-in module 110 is used to obtain the customer sign-in image of the customer who has signed in, and determine the corresponding customer feature information according to the customer sign-in image; it is also used to transmit the customer sign-in image and the customer feature information to the Describe the customer marketing module;

[0043] The customer marketing module 120 is used to generate a current waiting customer informat...

Embodiment 2

[0085] figure 2 It is a flow chart of a marketing advertisement push method provided by Embodiment 2 of the present invention. This embodiment is applicable to the situation where a customer identity is identified through artificial vision, and a marketing advertisement is played in a targeted manner according to the customer identity. The marketing advertisement push method It may be executed by a marketing advertisement pushing device, and the marketing advertisement pushing device may be implemented in the form of software and / or hardware. The marketing advertisement pushing method specifically includes the following steps:

[0086] S210. Obtain the customer sign-in image of the customer who has signed in through the customer sign-in module, and determine corresponding customer characteristic information according to the customer sign-in image.

[0087] The customer arrives at the bank business hall to sign in. After the customer completes the sign-in, the customer sign-i...

Embodiment 3

[0099] image 3 It is a flow chart of a marketing advertisement push method provided by Embodiment 3 of the present invention, and this embodiment is further optimized on the basis of the foregoing embodiments.

[0100] Correspondingly, the method in this embodiment specifically includes the following steps:

[0101] S310. The customer arrives at the banking hall to sign in.

[0102] S320. Obtain a customer check-in image of a customer who has already checked in, and determine corresponding customer characteristic information according to the customer check-in image.

[0103] On the basis of the foregoing embodiments, the customer sign-in module acquires the customer sign-in image of the customer who has signed in, and the customer sign-in module includes a first image acquisition unit, a customer sign-in unit and a first controller; the customer sign-in unit is used to generate a customer An image acquisition start signal at check-in; the first image acquisition unit is con...

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PUM

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Abstract

The embodiment of the invention discloses a marketing advertisement pushing system and method, computer equipment and a storage medium. The marketing advertisement pushing system comprises a customer sign-in module and a customer marketing module. The customer sign-in module is used for acquiring a customer sign-in image of a sign-in customer and determining customer feature information corresponding to the customer sign-in image according to the customer sign-in image; the client sign-in module is also used for transmitting the client sign-in image and the client feature information to the client marketing module; the customer marketing module is used for generating a current waiting customer information list according to the received customer sign-in image and the customer feature information; and the server is also used for acquiring a current waiting customer image and determining target customer feature information in the current waiting customer image based on the current waiting customer information list so as to push a corresponding target marketing advertisement according to the target customer feature information. According to the invention, targeted marketing advertisement playing for clients is realized, and the marketing success rate is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of visual recognition, and in particular to a marketing advertisement push system, method, computer equipment and storage medium. Background technique [0002] Different marketing business products are suitable for different groups of people. Only by broadcasting marketing advertisements to the target group can the marketing effect be played. When customers are waiting in line at the bank business outlets for services, it is an excellent opportunity to market to customers. [0003] At present, when a customer arrives at a bank business outlet, it generally needs to wait for a period of time before getting the service. Bank business outlets generally provide seats for waiting customers and provide marketing business product brochures. The marketing advertisements are played cyclically on the display screen, but the marketing advertisements are played cyclically through the display sc...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 刘媛媛宋利军
Owner AGRICULTURAL BANK OF CHINA