Method for loading multiple third-party advertisements by using layered parallel waterfall flow

A waterfall and advertising technology, applied in advertising, program loading/starting, marketing, etc., can solve problems such as long resource request time, high price advertising loss, and low possibility of users seeing advertisements, so as to reduce waiting time Effect

Pending Publication Date: 2022-04-26
宝宝巴士股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The reason why the advertising platform does not provide ad display may be: the ad content does not match the target user, the upper limit of ad display is set, the resource request time is too long, etc.
The simple waterfall form improves the fill rate, but it cannot meet the purpose of maximizing advertising revenue. There are the following two problems:
However, we found that there are some relatively high-quality advertising resources (eCPM>40) in advertising network B, but due to the configuration of the waterfall flow, they cannot be prioritized and displayed, resulting in the loss of some high-priced advertisements
[0004] 2. Each ad network layer may not be able to provide display or time out. It takes time to load layer by layer. The longer the time, the less likely the user will see the ad

Method used

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  • Method for loading multiple third-party advertisements by using layered parallel waterfall flow

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0035] Please refer to figure 1 As shown in , a method for loading multiple third-party ads using a layered parallel waterfall, including:

[0036] S1. Obtain and configure the advertisement configuration information of the current advertisement position, the advertisement configuration information includes the advertisement source list, the number of parallel requests, the inter-layer timeout and the total timeout, and the advertisement sources in the advertisement source list are sorted from high to low in price ;

[0037] S2. Establishing groups according to the number of parallel requests, each group is provided with multiple layers of advertising source placement layers in an orderly manner, and the advertising sources are sequentially listed in the advertising source placement layers of each group in order of price from high to low;

[0038] S3. When loading the advertisement slot, sequentially request to load the advertisement source in the advertisement source placeme...

Embodiment 2

[0048] In a specific application scenario where Embodiment 1 is applied, for example:

[0049] Step 1. Request the server to obtain the advertisement location configuration information of the current advertisement location, including the advertisement source list, the number of parallel requests, the timeout between layers, and the total timeout;

[0050] Step 2.1, the advertising source list is sorted according to the price of the advertising source from high to low, and the advertising sources are arranged as A1, B1, C1, A2, B2, C2...;

[0051]Step 2.2, group by the number of parallel requests, assuming that the number of parallel requests is 2, then the advertising sources in the first layer of advertising source placement layer are respectively A1 and B1, and the second layer are respectively C1 and A2, where A1 is the advertisement of A The highest price advertisement on the network, A2 is the lower price advertisement of A advertising network than A1, among which B1 is t...

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Abstract

The invention relates to a method for loading multiple third-party advertisements by using a layered parallel waterfall flow, which can group an advertisement source list and perform stepped cross sorting according to prices from high to low so as to ensure that the advertisement sources with relatively high prices are preferentially displayed; besides, since the advertisement sources in the advertisement source list are divided into a plurality of groups, when the advertisement sources in the advertisement source placement layers of the same layer of each group are requested in sequence, the advertisement sources are loaded in time as long as the advertisement sources which respond successfully exist within the preset inter-layer timeout, otherwise, the advertisement sources of the next layer are loaded, and the loading efficiency is improved. Therefore, the waiting time for loading the advertisement source is reduced.

Description

technical field [0001] The invention relates to the advertisement loading technology, in particular to a method for loading multiple third-party advertisements by using layered parallel waterfall flow. Background technique [0002] In order to maximize the revenue brought by advertisements, developers generally connect to multiple advertising platforms when monetizing advertisements, and waterfall streaming is currently the most important method of advertising distribution. Its basic process is: a user requests an advertisement, and advertising platform A provides the display. If A cannot provide it, the request will be transferred to advertising platform B, and so on. The reasons why the advertising platform does not provide ad display may be: the ad content does not match the target user, the upper limit of ad display is set, the resource request time is too long, etc. The simple waterfall form improves the fill rate, but it cannot meet the purpose of maximizing advertisi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F9/445
CPCG06Q30/0277G06F9/44521
Inventor 陈小冬唐光宇闫乃永卢学明
Owner 宝宝巴士股份有限公司
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