Virtual resource interaction method and device, storage medium and electronic device

Abstract

The invention discloses a virtual resource interaction method and device, a storage medium and an electronic device, and the method comprises the steps: displaying a virtual gift resource menu in a live broadcast client which is logged in through an audience account; displaying an activity invitation prompt key under the condition that a virtual exchange resource value corresponding to a target virtual gift resource selected to be given to the anchor object is greater than a target threshold value; in response to an operation executed on the activity invitation prompt key, displaying a candidate account list associated with the audience account; under the condition that the target user account is determined from the candidate account list, sharing the activity invitation information to a playing client where the target user account is located; and receiving a target virtual exchange resource value serving as a reward under the condition that activity participation confirmation information which is returned by a playing client where the target user account is located and matched with the activity invitation information is received. Through adoption of the technical scheme, the technical problem of relatively low flow introduced for a live broadcast platform in related technologies is solved.

Description

technical field [0001] The present invention relates to the field of communications, and in particular, to a virtual resource interaction method and device, a storage medium and an electronic device. Background technique [0002] At present, the host of the webcast usually obtains traffic from other applications (Application, APP for short) by placing advertisements. However, the advertisements delivered by the anchor are usually delivered to random strangers, but they do not know the preferences of these strangers, so that the advertisements delivered cannot meet the real needs of these users, resulting in a low conversion rate of advertisements. . [0003] No effective solution has yet been proposed for the problem of low traffic caused by the live broadcast platform in the process of attracting traffic by means of advertisement placement in the related art. SUMMARY OF THE INVENTION [0004] Embodiments of the present invention provide a virtual resource interaction me...

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Problems solved by technology

[0004] Embodiments of the present invention provide a virtual resource interaction method and device, a storage medium, and an electronic device, so as to at least solve the problem in the related art that the flow caused by the live broadcast platform is relatively low in the process of draining traffic through advertisement placement. technical issues

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