Virtual resource interaction method and device, storage medium and electronic device

[0035] In order to make those skilled in the art better understand the solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only Embodiments are part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0036] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the terms "comprising" and "having", as well as any variations thereof, are intended to cover a non-exclusive inclusion, for example, a process, method, system, product or device comprising a sequence of steps or elements is not necessarily limited to the expressly listed instead, may include other steps or elements not explicitly listed or inherent to the process, method, product or apparatus.

[0037] In an embodiment of the present invention, an embodiment of the above virtual resource interaction method is provided. As an optional implementation, the virtual resource interaction method can be applied to, but not limited to, such as figure 1 shown in the application environment.

[0038] The mobile terminal 102 sends event invitation information to the server 104 through step S102. The server 104 shares the activity invitation information with the mobile terminal 108 through the server 106 through step S104. The mobile terminal 108 returns activity participation confirmation information to the server 104 through the server 106 through step S106. The server 104 sends the virtual switching resource value to the mobile terminal 102 through step S108.

[0039] Optionally, the above-mentioned mobile terminal 102 and mobile terminal 108 may be but not limited to terminals such as mobile phones and tablet computers, and the above-mentioned server 104 and server 106 may include but not limited to any hardware device capable of computing.

[0040] In this embodiment, a virtual resource interaction method is provided, figure 2 is a flow chart of a virtual resource interaction method according to an embodiment of the present invention, and the process includes the following steps:

[0041] Step S202, displaying a virtual gift resource menu in the live broadcast client logged in with the viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be donated to the anchor object in the live broadcast screen;

[0042] Step S204, when the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, displaying an activity invitation prompt button;

[0043] Step S206, in response to the operation performed on the activity invitation prompt button, display a list of candidate accounts associated with the audience account, wherein the user accounts in the list of candidate accounts are broadcast accounts that match the audience account in the broadcast client and have a binding relationship friend account of

[0044] Step S208, when the target user account is determined from the list of candidate accounts, share the event invitation information to the playback client where the target user account is located, wherein the event invitation information is used to prompt to invite the target user account to participate in the live broadcast space where the audience account is located Live events in ;

[0045] Step S210, when receiving the event participation confirmation information matched with the event invitation information returned by the player client where the target user account is located, receiving the target virtual exchange resource value as a reward.

[0046] Optionally, in this embodiment, the above execution subject may include but not limited to a live broadcast client. Viewers can, but are not limited to, use mobile phone numbers, registered accounts, third-party application accounts, etc. to log in to the live broadcast client. When the audience watches the live broadcast of the anchor object, the audience often presents virtual gifts to the anchor object. When the audience triggers the button to give a virtual gift, a virtual gift resource menu is displayed on the live broadcast interface. The virtual gift resource menu can include but not limited to roses, lollipops, beer, rockets, sports cars, airplanes, etc., and different virtual gifts The corresponding virtual switching resource values ​​may be the same or different.

[0047] Optionally, in this embodiment, the viewer can present a virtual gift of any virtual exchange resource value to the anchor object, for example, the virtual exchange resource value of the presented virtual gift can be 1, 10, 1000, etc. The above activity invitations may include, but are not limited to, the activities of "cash back with a knife" and "help friends and receive rewards together".

[0048] Optionally, in this embodiment, the above-mentioned operations performed on the activity invitation prompt button may include but not limited to sharing operations. The candidate account list may include but not limited to one or more user accounts, and the relationship between the viewer account's playback account in the playback client and one or more user accounts in the candidate account list may include but not limited to friends, mutual follow .

[0049] Optionally, in this embodiment, the foregoing manner of determining the target user account from the candidate account list may include, but is not limited to, selecting the target user account. The activity invitation information may include but not limited to the space identifier of the live broadcast space, the viewer account identifier, the account identifier of the target user account, the link of the live broadcast space, and the live broadcast event information.

[0050] Optionally, in this embodiment, the target user accounts for confirming the activity participation information may be a part of the target user accounts that have received the activity invitation information, or all of the target user accounts that have received the activity invitation information. In the case of receiving the event participation confirmation information that matches the event invitation information returned by the playback client where the target user account is located, according to the event information that the viewer account participated in, and the virtual exchange resource value corresponding to the virtual gift resource that the viewer account gave to the host object And confirm the number of target user accounts participating in the activity information, and distribute the target virtual exchange resource value to the audience account.

[0051] For example, as image 3As shown in the figure, assuming that the above target threshold is 1000, when the audience presents a rocket of love worth 1888 to the host, the event invitation information of "Cash back with a knife" will be displayed on the live broadcast interface. The viewer account chooses to share the event invitation information to the friends of the broadcasting platform. The live broadcast server obtains a list of candidate friends. After the viewer account selects multiple friends, it sends the event invitation information to the live broadcast server; the live broadcast server shares the event invitation information to the friends of the broadcast platform; The viewer account issues the target virtual exchange resource value.

[0052] With the solution provided by the embodiment of the present application, a virtual gift resource menu is displayed in the live broadcast client that uses the viewer account to log in, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be presented to the host object in the live broadcast screen; When the virtual exchange resource value corresponding to the target virtual gift resource selected to be presented to the host object is greater than the target threshold, the event invitation prompt button is displayed; in response to the operation of the event invitation prompt button, a list of candidate accounts associated with the viewer account is displayed. , wherein the user account in the candidate account list is a friend account that has a binding relationship with the playback account matching the viewer account in the playback client; in the case where the target user account is determined from the candidate account list, the activity invitation information Share to the playback client where the target user account is located, wherein the event invitation information is used to prompt the invitation of the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located; after receiving the information returned by the playback client where the target user account is located, it matches the event invitation information In the case of the event participation confirmation message, receive the target virtual exchange resource value as a reward. Using the above technical solution, the audience gives virtual gifts to the host and shares the live event information with friends, and when the friends return the confirmation information, virtual exchange resources are sent to the audience; that is, the interactive method of sending virtual exchange resources is used to attract more people. Many new users join the live broadcast platform to achieve the purpose of increasing the conversion rate of new users, thereby overcoming the technical problem of low traffic caused by the live broadcast platform in related technologies.

[0053] In an exemplary embodiment, displaying a list of candidate accounts associated with the viewer account in response to an operation performed on the event invitation prompt button includes displaying a share pop-up window in response to an operation performed on the event invitation prompt button, wherein the sharing Sharing prompt information is displayed in the pop-up window, and the sharing prompt information is used to prompt to share the live broadcast space to the user account in the playback platform; in response to the confirmation operation performed on the sharing prompt information, an account acquisition request is generated; the account acquisition request is sent to the live broadcast The server, so that the live server obtains all the friend accounts that have a binding relationship with the play account from the play server corresponding to the play platform, and obtains the user accounts in the candidate account list from all the friend accounts, wherein the users in the candidate account list The account is not registered in the live server; the user account in the candidate account list is displayed.

[0054] Optionally, in this embodiment, the live server records the correspondence between the user account registered on the live platform and the user account registered on the broadcast platform. The user account of the registered account of the live broadcast platform.

[0055] For example, the viewer account presents a large virtual gift resource to the broadcast target, and selects the "cash back with a knife" activity, and the viewer account chooses to share the event information to the friends of the broadcasting platform. The viewer account has three friends on the broadcasting platform, namely user account 1, user account 2, and user account 3. Among them, user account 1 has registered an account on the live broadcast platform, and user account 2 and user account 3 have not registered accounts on the live broadcast platform. Therefore, the candidate account list returned by the live broadcast server for the audience account includes user account 2 and user account 3, but does not include User account 1.

[0056] With the solution provided by the embodiment of the present application, the occupation of server resources can be reduced by displaying a list of candidate accounts whose live broadcast accounts are not registered in the live broadcast server.

[0057] In an exemplary embodiment, when the target user account is determined from the candidate account list, sharing the activity invitation information to the playback client where the target user account is located includes: determining the target user account from the candidate account list In this case, determine the space ID of the live broadcast space and the account ID of the target user account; use the space ID and account ID to generate event invitation information; send the event invitation information to the live broadcast server, so that the live broadcast server sends the event invitation information through the playback server Give the playback client where the target user account is located.

[0058] Optionally, in this embodiment, the foregoing manner of determining the target user account from the candidate account list may include, but is not limited to, selecting the target user account. The event invitation information may include, but is not limited to, the space identifier of the live broadcast space, the account identifier of the target user account, the live broadcast space link, and the live broadcast event information.

[0059] Through the solution provided by the embodiment of the present application, by sharing the event invitation information, it is convenient for the target user account to know about the live broadcast event, thereby facilitating the introduction of new users to the live broadcast platform.

[0060] In an exemplary embodiment, receiving the target virtual exchange resource value as a reward in the case of receiving the activity participation confirmation information returned by the playback client where the target user account is located that matches the activity invitation information, includes: in the activity invitation information The indication is the return activity of returning the virtual exchange resource value, and the target virtual exchange resource determined according to the virtual exchange resource value corresponding to the target virtual gift resource is received when the activity participation confirmation information returned by the playback client where the target user account is located is received. value, where the target virtual exchange resource value is determined according to the virtual exchange resource value corresponding to the target virtual gift resource and the number of target user accounts that return activity participation confirmation information.

[0061] Optionally, in this embodiment, the above-mentioned return activity of returning the virtual exchange resource value may include, but is not limited to, the activity of "chopping a knife to get cash back"; the determined target virtual exchange resource value and the virtual exchange resource corresponding to the target virtual gift resource. The relationship between the value and the number of target user accounts that return activity participation confirmation information can be, but is not limited to, a positive correlation.

[0062] For example, as Figure 4 As shown in the figure, the viewer account gave the host a virtual gift with a virtual exchange resource value of 2000, and participated in the "cash a knife for cash back" activity; assuming that the unit returned a virtual exchange resource value of 20, when 5 target user accounts returned When the event participation confirmation message is received, it is determined that the target virtual exchange resource value sent to the audience account is 100, and a limited gift of "Rock of Love" is also given to the audience account.

[0063] With the solution provided by the embodiment of the present application, by issuing virtual exchange resource value to the viewer account, it is beneficial to improve the probability of the viewer account participating in the activity.

[0064] In an exemplary embodiment, receiving the target virtual exchange resource value as a reward in the case where the receiver receives the activity participation confirmation information returned by the playback client where the target user account is located that matches the activity invitation information, includes: in the activity invitation The information indicates that it is an assisting activity for assisting the audience account, and when the activity participation confirmation information returned by the playback client where the target user account is located is received, the target virtual exchange resource value is received, wherein the target virtual exchange resource value is all the target user accounts. It is determined after returning to the event participation confirmation information.

[0065] Optionally, in this embodiment, the assisting activities of the above-mentioned auxiliary audience accounts may include, but are not limited to, the activity of “helping friends and receiving rewards together”; all the above-mentioned target user accounts return the activity participation confirmation information may include, but are not limited to, when After a certain number or more of target user accounts have returned the activity participation information, the target virtual exchange resource value is issued to the audience account.

[0066] For example, as Figure 5 As shown in the figure, the viewer account has initiated the activity of "helping friends and receiving rewards together", which limits at least 10 new users to register accounts on the live broadcast platform; when based on this activity, 10 or more new users register on the live broadcast platform account, such as Image 6 As shown, a voucher worth 1800 is issued to the viewer account.

[0067] With the solution provided by the embodiment of the present application, by issuing virtual exchange resource value to the viewer account, it is beneficial to improve the probability of the viewer account participating in the activity.

[0068] Another virtual resource interaction method is provided in this embodiment, Figure 7 It is a flow chart of a virtual resource interaction method according to an embodiment of the present invention, and the flow includes the following steps:

[0069] Step S702, sending live broadcast data to the live broadcast client logged in using the viewer account, wherein the live broadcast data includes the live broadcast screen to be displayed;

[0070] Step S704: Receive an account acquisition request sent by the live broadcast client, wherein the account acquisition request is used to request to acquire a list of candidate accounts associated with the audience account, and the user account in the candidate account list is the broadcast client that matches the audience account. A friend account whose account has a binding relationship;

[0071] Step S706, in the case where the live client determines the target user account from the candidate account list, receives event invitation information, wherein the event invitation information is used to prompt to invite the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located;

[0072] Step S708, sharing the event invitation information to the playback client where the target user account is located;

[0073] Step S710 , sending the target virtual exchange resource value as a reward to the viewer account under the condition of receiving the event participation confirmation information returned by the playback client where the target user account is located that matches the event invitation information.

[0074] Optionally, in this embodiment, the foregoing executive body may include, but is not limited to, a live broadcast server. Viewers may, but are not limited to, use mobile phone numbers, registered accounts, accounts of third-party applications, etc. to log in to the live broadcast client. The live broadcast data may include, but is not limited to, the host object, audience messages, and virtual gifts given by the audience to the host object.

[0075] Optionally, in this embodiment, the foregoing manner of determining the target user account from the candidate account list may include, but is not limited to, selecting the target user account. The event invitation information may include, but is not limited to, the space identifier of the live broadcast space, the audience account identifier, the account identifier of the target user account, the live broadcast space link, and the live broadcast event information.

[0076] Optionally, in this embodiment, the above-mentioned playing client may include, but is not limited to, a music playing client, a video playing client, and the like.

[0077] Optionally, in this embodiment, the target user account for confirming participation in the activity information may be a part of the target user account that has received the activity invitation information, or may be all of the target user account that has received the activity invitation information. The activity participation confirmation information of the target user account may include, but is not limited to, the target user's registration of a live broadcast account matching the target user account, and the live broadcast duration of the live broadcast account in the live broadcast client is greater than the threshold. The activity participation confirmation information of the target user account may include, but is not limited to, the target user's registration of a live broadcast account matching the target user account, and the live broadcast duration of the live broadcast account in the live broadcast client is greater than the threshold. In the case of receiving the event participation confirmation information that matches the event invitation information returned by the playback client where the target user account is located, the virtual exchange resource value corresponding to the virtual gift resource given to the host object according to the event information participated by the viewer account and the viewer account and confirm the number of target user accounts participating in the activity information, and issue the target virtual exchange resource value to the audience account.

[0078] For example, as image 3As shown, assuming that the above target threshold is 1000, when the viewer account presents a love rocket worth 1888 to the host, the event invitation message of "cash a knife and get cash back" will be displayed on the live broadcast interface. The viewer account chooses to share the event invitation information with friends on the broadcast platform. The live broadcast server obtains the list of candidate friends, and after the viewer account selects multiple friends, the event invitation information is sent to the live broadcast server; the live broadcast server shares the event invitation information with the friends on the broadcast platform; The viewer account issues the target virtual exchange resource value.

[0079] Through the solution provided by the embodiment of this application, a virtual gift resource menu is displayed on the live broadcast client logged in with the viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be donated to the host object in the live broadcast screen; When the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, the event invitation prompt button is displayed; in response to the operation performed on the event invitation prompt button, a list of candidate accounts associated with the viewer account is displayed , wherein, the user account in the candidate account list is a friend account that has a binding relationship with the player account that matches the audience account in the player client; when the target user account is determined from the candidate account list, the activity invitation information Shared to the playback client where the target user account is located, where the event invitation information is used to prompt the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located; the information returned by the playback client where the target user account is located matches the event invitation information In the case of the event participation confirmation information, receive the target virtual exchange resource value as a reward. Using the above technical solution, the audience presents virtual gifts to the host and shares the live event information with friends, and sends virtual exchange resources to the audience when the friends return participation confirmation information; that is, attracts more by sending virtual exchange resources interactively Many new users join the live broadcast platform to achieve the purpose of increasing the conversion rate of new users, and then overcome the technical problem of low traffic caused by the live broadcast platform in related technologies.

[0080] In an exemplary embodiment, after receiving the account acquisition request sent by the live broadcast client, it includes: obtaining all friend accounts that have a binding relationship with the broadcast account that matches the audience account from the broadcast server corresponding to the broadcast platform; Acquiring the user accounts in the candidate account list from the account number, wherein the user accounts in the candidate account list have not registered live broadcast accounts in the live broadcast server; and sending the candidate account list to the live broadcast client.

[0081] Optionally, in this embodiment, the live broadcast server records the corresponding relationship between the user accounts registered on the live broadcast platform and the user accounts registered on the playback platform. The user account of the registered account of the live broadcast platform.

[0082] For example, the viewer account gave a large amount of virtual gift resources to the broadcaster, and chose the "cash a knife to get cash back" activity, and the viewer account chose to share the event information with friends on the broadcast platform. The viewer account has three friends in total on the broadcasting platform, namely user account 1, user account 2, and user account 3. Among them, user account 1 has registered an account on the live broadcast platform, and user account 2 and user account 3 have not registered accounts on the live broadcast platform. Therefore, the list of candidate accounts returned by the live broadcast server for the viewer account includes user account 2 and user account 3, but does not include User account 1.

[0083] Through the solutions provided in the embodiments of the present application, by displaying a list of candidate accounts that have not registered live broadcast accounts in the live broadcast server, the occupancy of server resources can be reduced.

[0084] In an exemplary embodiment, sharing the event invitation information to the player client where the target user account is located includes: deducting the virtual exchange resource value corresponding to the target virtual gift resource from the virtual exchange resource value held by the audience account; The invitation information is shared to the playback client where the target user account is located through the playback server corresponding to the playback platform.

[0085] Optionally, in this embodiment, after the viewer account triggers the operation of donating the target virtual gift resource to the host object, the virtual exchange resource corresponding to the target virtual gift resource is deducted from the value of the virtual exchange resource held by the viewer account value. After deducting the virtual exchange resource value, the activity invitation information may be sent to the player client where the target user account is located via the network, but not limited to.

[0086] Through the solution provided by the embodiment of the present application, after the viewer account donates virtual gift resources to the host object, the viewer account is allowed to participate in the invitation activity, which increases the probability of launching the invitation activity.

[0087] In an exemplary embodiment, in the case of receiving activity participation confirmation information that matches the activity invitation information returned by the playback client where the target user account is located, sending the target virtual exchange resource value as a reward to the audience account includes: In the case where the invitation information indicates a return activity of returning virtual exchange resource value, determine the number of target user accounts that return activity participation confirmation information; return the virtual exchange resource value according to the number of target user accounts that return activity participation confirmation information and the unit, Determine the target virtual exchange resource value, wherein the virtual exchange resource value returned by the unit is the virtual exchange resource value corresponding to the target virtual gift resource under the target ratio, and the target ratio is less than 1; send the target virtual exchange resource value as a reward to the audience account.

[0088] Optionally, in this embodiment, the above-mentioned returning activity of returning the value of virtual exchange resources may include but not limited to the activity of "cash back with a knife"; the determined target virtual exchange resource value corresponds to the virtual exchange resource of the target virtual gift resource The relationship between the value and the number of target user accounts that return activity participation confirmation information may be, but is not limited to, a positive correlation.

[0089] For example, if Figure 4 As shown, the viewer account gave a virtual gift with a virtual exchange resource value of 2000 to the broadcaster, and participated in the "cash a knife cashback" activity; assuming that the unit returned a virtual exchange resource value of 20, when 5 target user accounts returned When the event participation confirmation message is confirmed, the target virtual exchange resource value sent to the audience account is 100, and a limited gift of "Rocket of Love" is also given to the audience account.

[0090] Through the solution provided by the embodiment of the present application, by distributing the virtual exchange resource value to the viewer account, it is beneficial to increase the probability of the viewer account participating in the activity.

[0091] In an exemplary embodiment, in the case of receiving activity participation confirmation information that matches the activity invitation information returned by the playback client where the target user account is located, sending the target virtual exchange resource value as a reward to the audience account includes: In the case where the invitation information indicates a booster activity for assisting audience accounts, determine the number of target user accounts that return activity participation confirmation information; when the number of target user accounts that return activity participation confirmation information reaches the total number of target user accounts, The value of the target virtual exchange resource as reward is sent to the viewer account, and the virtual resource is rewarded to the target user account.

[0092] Optionally, in this embodiment, the assisting activities of the above-mentioned assisting audience accounts may include but not limited to the activity of "Help friends, get rewards together"; all the above-mentioned target user accounts return activity participation confirmation information which may include but not limited After a certain number or more of the target user accounts return the event participation information, the target virtual exchange resource value will be issued to the audience account, and virtual resources will be rewarded to the registered new user accounts. The above virtual resources may include but not limited to virtual gift resources.

[0093] For example, if Figure 5 As shown, the viewer account launched the activity of "helping friends and receiving rewards together", which limits at least 10 new users to register accounts on the live broadcast platform; when based on this activity, there are 10 or more new users registered on the live broadcast platform account, if Image 6 As shown, a voucher worth 1800 is issued to the viewer account.

[0094] Through the solution provided by the embodiment of the present application, by distributing the virtual exchange resource value to the viewer account, it is beneficial to increase the probability of the viewer account participating in the activity.

[0095] Another virtual resource interaction method is provided in this embodiment, Figure 8 is a flow chart of a virtual resource interaction method according to an embodiment of the present invention, and the process includes the following steps:

[0096] Step S802, display event invitation information in the playback client using the target user account, wherein the event invitation information is used to prompt to invite the target user account to participate in the live broadcast event in the live broadcast space where the viewer account is located;

[0097] Step S804, displaying the registration prompt information of the live application in response to the operation performed on the event invitation information;

[0098] Step S806, when the live broadcast account matching the target user account is registered according to the registration prompt information, and the live broadcast time of the live broadcast account in the live broadcast client is greater than a threshold, return the event participation confirmation information matching the event invitation information to the live broadcast server , so that the live broadcast server sends the target virtual exchange resource value as a reward to the audience account.

[0099] Optionally, in this embodiment, the execution subject may include but not limited to a playback client. The above-mentioned target user account may use, but is not limited to, a mobile phone number, a registered account, or an account of a third-party application. The above activity invitation information may include but not limited to the space identifier of the live broadcast space, the account identifier of the target user account, the link of the live broadcast space, and the live broadcast event information.

[0100] Optionally, in this embodiment, the above-mentioned operations performed on the event invitation information may include, but not limited to, that the target user account triggers the event invitation information. After the target user account confirms participation in the activity, the user is prompted to complete the registration information; the registration information may include but is not limited to the avatar, nickname and other information authorized by the target user account.

[0101] It should be noted that, in order to confirm that the target user account has participated in the invitation activity, the target user account needs to register an account on the live broadcast platform, and at the same time watch the live broadcast of the live broadcast object for a predetermined duration in the live broadcast client.

[0102] Through the solution provided by the embodiment of this application, a virtual gift resource menu is displayed on the live broadcast client logged in with the viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be donated to the host object in the live broadcast screen; When the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, the event invitation prompt button is displayed; in response to the operation performed on the event invitation prompt button, a list of candidate accounts associated with the viewer account is displayed , wherein, the user account in the candidate account list is a friend account that has a binding relationship with the player account that matches the audience account in the player client; when the target user account is determined from the candidate account list, the activity invitation information Shared to the playback client where the target user account is located, where the event invitation information is used to prompt the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located; the information returned by the playback client where the target user account is located matches the event invitation information In the case of the event participation confirmation information, receive the target virtual exchange resource value as a reward. Using the above technical solution, the audience presents virtual gifts to the host and shares the live event information with friends, and sends virtual exchange resources to the audience when the friends return participation confirmation information; that is, attracts more by sending virtual exchange resources interactively Many new users join the live broadcast platform to achieve the purpose of increasing the conversion rate of new users, and then overcome the technical problem of low traffic caused by the live broadcast platform in related technologies.

[0103] In order to better understand the process of the above virtual resource interaction method, the flow of the above virtual resource interaction implementation method will be described below in combination with optional embodiments, but it is not intended to limit the technical solutions of the embodiments of the present invention.

[0104] In this embodiment, a virtual resource interaction method is provided, Figure 9 is a schematic diagram of a virtual resource interaction method according to an embodiment of the present invention, and the specific steps are as follows:

[0105]Step S901: the live broadcast server sends the live broadcast data to the live broadcast client logged in with the viewer account, wherein the live broadcast data includes the live broadcast image to be displayed;

[0106] Step S902: When the viewer account is watching the live broadcast on the live broadcast client, select the target virtual gift resource to be given to the host object; if the virtual exchange resource value corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, display Event invitation reminder button; at the same time, the live broadcast server deducts the virtual exchange resource value in the viewer account, and pushes the virtual gift giving information to all viewer accounts in the live broadcast space;

[0107] Step S903: the live broadcast client sends an account acquisition request to the live broadcast server;

[0108] Step S904: The live broadcast server sends a candidate account list associated with the viewer account to the live broadcast client. The user accounts in the candidate account list are broadcast accounts that match the viewer account in the broadcast client and have a binding relationship, and are not in the live broadcast server. The friend account of the registered live account;

[0109] Step S905: the live broadcast client sends event invitation information to the live broadcast server, wherein the event invitation information includes the space identifier of the live broadcast space, the audience account identifier, the account identifier of the target user account, the link of the live broadcast space, and the live broadcast event information;

[0110] Step S906: the live broadcast server sends event invitation information to the playback client;

[0111] Step S907: the broadcast client displays event invitation information; the target user account jumps to the live broadcast client by clicking the live space link, and completes the registration information by clicking the registration button;

[0112] Step S908: After the target user account continues to watch the live broadcast space for a predetermined period of time, the playback client sends activity participation confirmation information to the live broadcast server;

[0113] Step S909: The live broadcast server sends the target virtual exchange resource value to the live broadcast client according to the number of target user accounts that return activity participation confirmation information and the virtual exchange resource value returned by the unit.

[0114] Through the solution provided by the embodiment of this application, a virtual gift resource menu is displayed on the live broadcast client logged in with the viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be donated to the host object in the live broadcast screen; When the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, the event invitation prompt button is displayed; in response to the operation performed on the event invitation prompt button, a list of candidate accounts associated with the viewer account is displayed , wherein, the user account in the candidate account list is a friend account that has a binding relationship with the player account that matches the audience account in the player client; when the target user account is determined from the candidate account list, the activity invitation information Shared to the playback client where the target user account is located, where the event invitation information is used to prompt the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located; the information returned by the playback client where the target user account is located matches the event invitation information In the case of the event participation confirmation information, receive the target virtual exchange resource value as a reward. Using the above technical solution, the audience presents virtual gifts to the host and shares the live event information with friends, and sends virtual exchange resources to the audience when the friends return participation confirmation information; that is, attracts more by sending virtual exchange resources interactively Many new users join the live broadcast platform to achieve the purpose of increasing the conversion rate of new users, and then overcome the technical problem of low traffic caused by the live broadcast platform in related technologies.

[0115] Through the description of the above embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by means of software plus a necessary general-purpose hardware platform, and of course also by hardware, but in many cases the former is better implementation. Based on such an understanding, the essence of the technical solution of the present invention or the part that contributes to the prior art can be embodied in the form of software products, and the computer software products are stored in a storage medium (such as ROM/RAM, disk, CD) contains several instructions to make a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) execute the method of each embodiment of the present invention.

[0116] Figure 10 is a structural block diagram of a virtual resource interaction device according to an embodiment of the present invention; Figure 10 As shown, the virtual resource interaction device is applied to the live broadcast client, and the device includes:

[0117] The first display module 1001 is used to display a virtual gift resource menu in a live broadcast client logged in with an audience account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be presented to anchor objects in the live broadcast screen;

[0118] The second display module 1002 is used to display an event invitation prompt button when the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be presented to the anchor object is greater than the target threshold;

[0119] The third display module 1003 is configured to display a list of candidate accounts associated with the audience account in response to the operation performed on the activity invitation prompt button, wherein the user account in the list of candidate accounts is the player account that matches the audience account in the player client. A friend account whose account has a binding relationship;

[0120] The sharing module 1004 is configured to share the event invitation information to the player client where the target user account is located when the target user account is determined from the candidate account list, wherein the event invitation information is used to prompt to invite the target user account to participate in the audience account Live events in the live broadcast space;

[0121] The receiving module 1005 is configured to receive the target virtual exchange resource value as a reward when receiving the event participation confirmation information that matches the event invitation information returned by the player client where the target user account is located.

[0122] Through the solution provided by the embodiment of this application, a virtual gift resource menu is displayed on the live broadcast client logged in with the viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be donated to the host object in the live broadcast screen; When the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, the event invitation prompt button is displayed; in response to the operation performed on the event invitation prompt button, a list of candidate accounts associated with the viewer account is displayed , wherein, the user account in the candidate account list is a friend account that has a binding relationship with the player account that matches the audience account in the player client; when the target user account is determined from the candidate account list, the activity invitation information Shared to the playback client where the target user account is located, where the event invitation information is used to prompt the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located; the information returned by the playback client where the target user account is located matches the event invitation information In the case of the event participation confirmation information, receive the target virtual exchange resource value as a reward. Using the above technical solution, the audience presents virtual gifts to the host and shares the live event information with friends, and sends virtual exchange resources to the audience when the friends return participation confirmation information; that is, attracts more by sending virtual exchange resources interactively Many new users join the live broadcast platform to achieve the purpose of increasing the conversion rate of new users, and then overcome the technical problem of low traffic caused by the live broadcast platform in related technologies.

[0123] Figure 11 is a structural block diagram of another virtual resource interaction device according to an embodiment of the present invention; Figure 11 As shown, the virtual resource interaction device is applied to a live broadcast server, and the device includes:

[0124] The first sending module 1101 is configured to send live data to a live client logged in with a viewer account, wherein the live data includes a live image to be displayed;

[0125] The first receiving module 1102 is configured to receive an account acquisition request sent by the live broadcast client, wherein the account acquisition request is used to request acquisition of a candidate account list associated with the viewer account, and the user accounts in the candidate account list are those that are associated with the broadcast client The broadcast account matched by the viewer account is a friend account with a binding relationship;

[0126] The second receiving module 1103 is configured to receive activity invitation information when the live broadcast client determines the target user account from the candidate account list, wherein the activity invitation information is used to prompt to invite the target user account to participate in the live broadcast space where the audience account is located of live events;

[0127] A sharing module 1104, configured to share the event invitation information to the player client where the target user account is located;

[0128] The second sending module 1105 is configured to send the target virtual exchange resource value as a reward to the viewer account when receiving the event participation confirmation information matched with the event invitation information returned by the player client where the target user account is located.

[0129] Through the solution provided by the embodiment of this application, a virtual gift resource menu is displayed on the live broadcast client logged in with the viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be donated to the host object in the live broadcast screen; When the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, the event invitation prompt button is displayed; in response to the operation performed on the event invitation prompt button, a list of candidate accounts associated with the viewer account is displayed , wherein, the user account in the candidate account list is a friend account that has a binding relationship with the player account that matches the audience account in the player client; when the target user account is determined from the candidate account list, the activity invitation information Shared to the playback client where the target user account is located, where the event invitation information is used to prompt the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located; the information returned by the playback client where the target user account is located matches the event invitation information In the case of the event participation confirmation information, receive the target virtual exchange resource value as a reward. Using the above technical solution, the audience presents virtual gifts to the host and shares the live event information to friends, and when the friends return the participation confirmation information, send virtual exchange resources to the audience as gifts; that is, to attract by sending virtual exchange resources interactively More new users join the live broadcast platform in order to achieve the purpose of increasing the conversion rate of new users, thereby overcoming the technical problem of low traffic caused by the live broadcast platform in related technologies.

[0130] Figure 12 is a structural block diagram of another virtual resource interaction device according to an embodiment of the present invention; Figure 12 As shown, the virtual resource interaction device is applied to the playback client, and the device includes:

[0131] The first display module 1201 is configured to display event invitation information in the playback client using the target user account, wherein the event invitation information is used to prompt and invite the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located;

[0132] The second display module 1202 is configured to display the registration prompt information of the live application in response to the operation performed on the event invitation information;

[0133] Returning module 1203, configured to register a live account that matches the target user account according to the registration prompt information, and when the live play time of the live account in the live client is greater than a threshold, return the event that matches the event invitation information to the live server Participation confirmation information, so that the live broadcast server sends the target virtual exchange resource value as a reward to the audience account.

[0134]Through the solution provided by the embodiment of this application, a virtual gift resource menu is displayed on the live broadcast client logged in with the viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be donated to the host object in the live broadcast screen; When the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be given to the anchor object is greater than the target threshold, the event invitation prompt button is displayed; in response to the operation performed on the event invitation prompt button, a list of candidate accounts associated with the viewer account is displayed , wherein, the user account in the candidate account list is a friend account that has a binding relationship with the player account that matches the audience account in the player client; when the target user account is determined from the candidate account list, the activity invitation information Shared to the playback client where the target user account is located, where the event invitation information is used to prompt the target user account to participate in the live broadcast event in the live broadcast space where the audience account is located; the information returned by the playback client where the target user account is located matches the event invitation information In the case of the event participation confirmation information, receive the target virtual exchange resource value as a reward. Using the above technical solution, the audience presents virtual gifts to the host and shares the live event information with friends, and sends virtual exchange resources to the audience when the friends return participation confirmation information; that is, attracts more by sending virtual exchange resources interactively Many new users join the live broadcast platform to achieve the purpose of increasing the conversion rate of new users, and then overcome the technical problem of low traffic caused by the live broadcast platform in related technologies.

[0135] An embodiment of the present invention also provides a storage medium, the storage medium includes a stored program, wherein the above-mentioned program executes any one of the above-mentioned methods when running.

[0136] Optionally, in this embodiment, the above-mentioned storage medium may be configured to store program codes for performing the following steps:

[0137] S1, displaying a virtual gift resource menu in a live broadcast client logged in with a viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be given to anchor objects in the live broadcast screen;

[0138] S2, when the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be presented to the anchor object is greater than the target threshold, display an activity invitation prompt button;

[0139] S3, in response to the operation performed on the activity invitation prompt button, display a list of candidate accounts associated with the audience account, wherein the user accounts in the list of candidate accounts are those that have a binding relationship with the playback account that matches the audience account in the playback client friend account;

[0140] S4. When the target user account is determined from the candidate account list, share the event invitation information to the playback client where the target user account is located, wherein the event invitation information is used to prompt to invite the target user account to participate in the live broadcast space where the audience account is located. of live events;

[0141] S5. Receive the target virtual exchange resource value as a reward when the event participation confirmation information that matches the event invitation information returned by the player client where the target user account is located is received.

[0142] An embodiment of the present invention also provides an electronic device, including a memory and a processor, where a computer program is stored in the memory, and the processor is configured to run the computer program to perform the steps in any one of the above method embodiments.

[0143] Optionally, the above-mentioned electronic device may further include a transmission device and an input-output device, wherein the transmission device is connected to the above-mentioned processor, and the input-output device is connected to the above-mentioned processor.

[0144] Optionally, in this embodiment, the above-mentioned processor may be configured to execute the following steps through a computer program:

[0145] S1, displaying a virtual gift resource menu in a live broadcast client logged in with a viewer account, wherein the virtual gift resource menu includes a plurality of virtual gift resources to be given to anchor objects in the live broadcast screen;

[0146] S2, when the value of the virtual exchange resource corresponding to the target virtual gift resource selected to be presented to the anchor object is greater than the target threshold, display an activity invitation prompt button;

[0147] S3, in response to the operation performed on the activity invitation prompt button, display a list of candidate accounts associated with the audience account, wherein the user accounts in the list of candidate accounts are those that have a binding relationship with the playback account that matches the audience account in the playback client friend account;

[0148] S4. When the target user account is determined from the candidate account list, share the event invitation information to the playback client where the target user account is located, wherein the event invitation information is used to prompt to invite the target user account to participate in the live broadcast space where the audience account is located. of live events;

[0149] S5. Receive the target virtual exchange resource value as a reward when the event participation confirmation information that matches the event invitation information returned by the player client where the target user account is located is received.

[0150] Optionally, in this embodiment, the above-mentioned storage medium may include but not limited to: U disk, read-only memory (Read-Only Memory, ROM for short), random access memory (Random Access Memory, RAM for short), Various media that can store program codes such as removable hard disks, magnetic disks, or optical disks.

[0151] Optionally, for specific examples in this embodiment, reference may be made to the examples described in the foregoing embodiments and optional implementation manners, and details are not repeated in this embodiment.

[0152] Obviously, those skilled in the art should understand that each module or each step of the above-mentioned present invention can be realized by a general-purpose computing device, and they can be concentrated on a single computing device, or distributed in a network formed by multiple computing devices Alternatively, they may be implemented in program code executable by a computing device so that they may be stored in a storage device to be executed by a computing device, and in some cases in an order different from that shown here The steps shown or described are carried out, or they are separately fabricated into individual integrated circuit modules, or multiple modules or steps among them are fabricated into a single integrated circuit module for implementation. As such, the present invention is not limited to any specific combination of hardware and software.

[0153] The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. For those skilled in the art, the present invention may have various modifications and changes. Any modification, equivalent replacement, improvement, etc. made within the principle of the present invention shall be included in the protection scope of the present invention.