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User tag identification method and device, electronic equipment and computer readable storage medium

A technology of user identification and identification method, which is applied in the field of user label identification and computer-readable storage media, which can solve the problems of low accuracy of user behavior labels and achieve the effect of improving accuracy

Pending Publication Date: 2022-05-27
GUANGDONG OPPO MOBILE TELECOMM CORP LTD
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AI Technical Summary

Problems solved by technology

However, the accuracy of user behavior labels generated by analyzing user behavior data using traditional methods is low

Method used

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  • User tag identification method and device, electronic equipment and computer readable storage medium
  • User tag identification method and device, electronic equipment and computer readable storage medium
  • User tag identification method and device, electronic equipment and computer readable storage medium

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Embodiment Construction

[0033] In order to make the purpose, technical solutions and advantages of the present application more clearly understood, the present application will be described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application, but not to limit the present application.

[0034] It will be understood that the terms "first", "second", etc. used in this application may be used herein to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish a first element from another element. For example, a first convolutional layer may be referred to as a second convolutional layer, and similarly, a second convolutional layer may be referred to as a first convolutional layer, without departing from the scope of this application. Both the first convolutional layer and the second convolutio...

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Abstract

The invention relates to a user tag identification method and device, electronic equipment and a computer readable storage medium, and the method comprises the steps: obtaining a historical behavior data matrix corresponding to a user identifier, the historical behavior data matrix comprises behavior characteristics and attribute characteristics corresponding to the historical behavior data of the user identifier, and the behavior characteristics and the attribute characteristics correspond to the historical behavior data of the user identifier; the attribute features comprise features obtained by performing attribute analysis on the historical behavior data. And calculating a current behavior data matrix of the user identifier based on the current behavior data of the user identifier and the historical behavior data matrix of the user identifier. And inputting the current behavior data matrix of the user identifier into a tag identification model for user behavior tag identification, and generating a user behavior tag corresponding to the user identifier. The characteristics in the historical behavior data are mined more deeply, and the accuracy of user behavior tag identification is further improved.

Description

technical field [0001] The present application relates to the technical field of artificial intelligence, and in particular, to a user tag identification method, apparatus, electronic device and computer-readable storage medium. Background technique [0002] With the rapid development of Internet technology, a variety of social media platforms have emerged. Users generate rich user behavior data in the process of using social media platforms, and under the condition of obtaining user authorization, the user behavior tags of each user can be obtained by analyzing these user behavior data. [0003] The user behavior label refers to a label obtained by abstractly classifying and summarizing user behavior data of different users. Based on user behavior tags, relevant information can be accurately recommended to users, so that users can obtain the required information more conveniently. However, the accuracy of user behavior labels generated by analyzing user behavior data usin...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62
CPCG06F18/24
Inventor 刘淳
Owner GUANGDONG OPPO MOBILE TELECOMM CORP LTD
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