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Advertising system for element universe

An advertising and universe technology, applied in the field of information promotion, can solve the problems of mismatched contributions of advertising publishers, and it is not easy to evaluate the contributions of advertising publishers, so as to achieve the effect of improving user experience, reducing the amount of calculation, and speeding up the interaction speed.

Inactive Publication Date: 2022-07-22
WUHAN UNIV OF TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It is mentioned to obtain the 3D geometric information of the elements associated with the click event, but this scheme requires the user to actively click on the relevant scheme, which is not easy to evaluate the contribution of the advertising publisher, that is, many users obtain the information of the corresponding advertisement, but they do not No click operation, which does not match the contribution of the advertising publisher. How to realize the interests between the advertising publisher and the advertiser without affecting the user experience is a technical problem in the existing technology

Method used

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  • Advertising system for element universe
  • Advertising system for element universe
  • Advertising system for element universe

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] like figure 1 , an advertising system for the metaverse, including a plurality of advertising spaces 1 set in the metaverse, the advertising space 1 is inserted with an advertising entity 3, when the advertising entity 3 effectively collides with the visual field 2 of the advertising target user 4, Then the system starts timing, and when the timing time reaches the preset duration, the system starts to calculate the advertising revenue involving the advertising entity 3 . In this solution, the number of advertising entities 3 is controlled by the preset advertising space 1, so as to avoid excessively displayed advertising entities 3 from affecting the user's experience, and it is also convenient to balance the interests between advertising publishers and advertisers. That is, only the advertising entity 3 that actually has an impact on the customer and reliably delivers the advertising information will allow the advertising publisher to generate corresponding benefits. ...

Embodiment 2

[0050] On the basis of Example 1, as image 3 The specific application process of this system is as follows:

[0051] S1. Set up advertising space 1 in an appropriate position in the metaverse. The selection of advertising space 1 should be in harmony with the environment, such as a suitable position for advertising, or a suitable position for placing advertising items, including the location of advertising space 1 in the virtual world. Three-dimensional coordinates, usually advertising space 1 is recorded as a coordinate value and a vector value of advertising space 1 with the coordinate value as the origin, so as to reduce the amount of data. The key nodes of advertising space 1 are defined by a three-dimensional structure with directions.

[0052] S2. Determine user preferences. User preferences are mainly expressed as categories of commodities or services that are more concerned about.

[0053] First, confirm the suitable publishing methods for the advertising space, suc...

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Abstract

The invention provides an advertisement system for a meta universe, which comprises a plurality of advertisement positions arranged in the meta universe, advertisement entities are inserted into the advertisement positions, when the advertisement entities effectively collide with the view field of an advertisement target user, the system starts timing, and when the timing time reaches a preset duration, the advertisement target user is started to enter the advertisement position. The system begins to calculate advertising revenue involving the advertising entity. The advertisement entities are of a three-dimensional structure, the advertisement entities are arranged into a plurality of categories according to an arrangement mode, the advertisement positions are correspondingly arranged into a plurality of categories, the system compares whether the advertisement entities are matched with the categories of the advertisement positions or not, and if yes, the advertisement entities can be inserted into the advertisement positions. According to the method, excessive release of the advertisement is limited through the preset advertisement position, the experience of the user in the virtual world can be ensured, the advertisement revenue is calculated through a scheme of judging that the view range of the advertisement target user effectively collides with the advertisement entity and timing, and the benefit between an advertisement publisher and an advertisement customer can be accurately balanced.

Description

technical field [0001] The invention relates to the field of information promotion, in particular to an advertisement system for metaverse. Background technique [0002] With the advancement of the Metaverse, merchants expect that advertisements set in the Metaverse will be an easier way to acquire users than the current print and video media. Since there is no need for advertising hardware facilities and higher interactive capabilities, the cost-effectiveness of advertising is relatively high. . However, there is also the problem of harassing the target users of advertisements in the field of advertising, that is, excessive advertising will lead to poor user experience. For example, pop-up windows that pop up frequently in the current network environment, and advertisement messages that are frequently pushed during the game. The patent document CN1251780C describes an object display system in a virtual world, which records that the direction of the billboard is changed ac...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0247G06Q30/0271
Inventor 何伊
Owner WUHAN UNIV OF TECH
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