System and method for pay for performance advertising having biddable advertising units utilizing rotating routing to advertiser websites

An advertiser, advertising technology, applied in the field of performance paid advertising with biddable ad units, which can solve the problems of ad unit confusion, distraction, etc.

Inactive Publication Date: 2006-03-22
芬沃.COM公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, some users may find the alternation of ad units confusing or distracting

Method used

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  • System and method for pay for performance advertising having biddable advertising units utilizing rotating routing to advertiser websites
  • System and method for pay for performance advertising having biddable advertising units utilizing rotating routing to advertiser websites
  • System and method for pay for performance advertising having biddable advertising units utilizing rotating routing to advertiser websites

Examples

Experimental program
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Embodiment Construction

[0036] figure 1 is a simplified block diagram of a pay-for-performance advertising system with biddable advertising units in accordance with the present invention. The system includes a server 100 operatively coupled to a data network 105 such as the Internet via a suitable communication process and I / O network 105 known in the art. The server 100 maintains the PFP database, performs query processing and also performs account processing functions.

[0037] Query client 115 is associated with a PFP distribution website provider 160 operatively connected to server 100 and client 115 via network 105 . Server 100 may also be a distribution website provider with which query client 115 may be associated. Distribution website providers 160 may provide content of interest to querying clients 115 and may include PFP search functionality and / or PFP advertising units on their websites.

[0038] In query processing, when the query client 114 inputs a keyword search query, wherein the ...

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PUM

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Abstract

A computer system and method for a pay for performance advertising system which comprises an account database maintained in computer readable media, the account database comprising a plurality of advertising accounts having funds associated therewith. The computer system further comprises an advertiser database maintained in computer readable media, the advertiser database comprising an advertising unit associated with one or more participating advertisers and bid denominations associated with the participating advertisers. The computer system also comprises a query processing section operatively coupled to the advertiser database. The query processing section is programmed to retrieve, responsive to an advertising unit selection entered on a query client computer, a next advertiser in a rotation of participating advertisers associated with the advertising unit, based on the advertising content page associated with the next advertiser in the rotation of participating advertisers retrieved by the query processing section.

Description

[0001] Cross References to Related Applications [0002] This application claims priority to U.S. Provisional Application Serial No. 60 / 429,494, entitled "System and Method For Pay For Performance Advertising Having Biddable Advertising Units Utilizing Rotating Routing to Advertiser Websites," filed November 27, 2002, by References are hereby fully incorporated. technical field [0003] The present invention relates generally to the field of marketing via computer networks using pay-for-performance search databases, and more particularly to systems and methods for pay-for-performance advertising with biddable advertising units using alternate routing to advertiser websites. Background technique [0004] The Internet has rapidly grown from an obscure resource for advanced researchers to a ubiquitous resource with hundreds of millions of pages of content accessed by millions of users. In order to locate and access specific information of interest within this vast collection o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0255G06Q30/0275G06Q30/02
Inventor C·A·皮沙里斯-亨德森A·A·加西亚P·R·图恩J·B·威廉姆斯D·C·雷P·T·纽曼S·P·哈特R·L·普罗舍罗
Owner 芬沃.COM公司
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