Fragrance testing station

Abstract

A fragrance testing station at which shoppers in a store can experience, by applying directly to their skin, a sampling mixture having the scent of a liquid fragrance product and contained in a reservoir mountable on a store fixture and having a roller on the bottom of the reservoir for being coated by the mixture under force of gravity. A high viscosity additive in the sampling mixture prevents leakage from a space between the reservoir and roller. The roller can be rotated for transferring a coating of the sampling mixture to the skin of a shopper for experiencing the scent of the liquid fragrance product in the sampling mixture. Multiple reservoirs may be mounted side by side for comparing different fragrance products.

Description

BACKGROUND OF THE INVENTION[0001]The present invention is a fragrance testing station at which an alcohol based fragrance product such as a perfume, cologne, eau de toilette (EDT), or the like can be sampled for use at a point of purchase in a retail store.[0002]The most critical moment of a consumer's purchasing decision is at the point of sale. Studies have shown that 81% of consumers would choose a product they could smell and see over one they could only see; 88% of women buy a fragrance for the smell; 72% of consumers said that testing fragrances helps in their buying decision; 84% of consumers have said a scent activation device enhanced a store's image; 67% of consumers said that a fragrance tester would make them “much more likely” to purchase the product.[0003]It is known in the art to provide at a retail point of purchase a sample of alcohol based fragrance liquid product for testing or sampling by a potential customer before selecting and purchasing the product. A bottle ...

AI Technical Summary

Benefits of technology

The present invention is a fragrance testing station that allows consumers to try alcohol-based fragrance products at a point of sale display. The device has a container with a roller ball and a spring to prevent leakage when it is mounted in an inverted position. The purpose of the invention is to provide a fragrance sampler that is easy to update, encouraging customers to come back for new fragrances.

Problems solved by technology

The prior art cannot prevent dripping under the foregoing circumstances.

Dripping cannot be tolerated because the alcohol and fragrance oil based solution will damage surrounding products and retail fixturing.

If dripped on the floor the fragrance oil in the formula would make the floor slippery creating a liability to the retailer.

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