Personalization of mass-duplicated media

a technology of mass-duplication and media, applied in the field of multimedia content distribution, can solve the problems that the prior art cannot support simultaneous insertion of a different overlay on each tape copy, and either of these approaches is inefficien

Inactive Publication Date: 2005-07-07
HOME BOX OFFICE INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As can be appreciated, duplication facility 100 of the prior art cannot support simultaneous insertion of a different overlay on each tape copy.
Either of these approaches is inefficient and subject to human error associated with overlaying personalization data onto the wrong tape or shipping a tape to the wrong recipient.

Method used

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  • Personalization of mass-duplicated media
  • Personalization of mass-duplicated media
  • Personalization of mass-duplicated media

Examples

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Embodiment Construction

[0027] Reference herein to “one embodiment” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the invention. The appearances of the phrase “in one embodiment” in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments.

[0028] Duplication & Customization Facility (DCF)

[0029]FIG. 2 depicts duplication and customization facility (DCF) 200 according to one embodiment of the present invention. DCF 200 includes master playback deck 204 adapted to play back master tape 202. The video and audio output of master playback deck 204 feeds vertical blanking interval (VBI) encoder 206 (e.g., encoder model EN-470 manufactured by EEG Enterprises, Inc., of Farmingdale, N.Y.), which is capable of encoding a data signal onto one or more of the VBI lines of the v...

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Abstract

A process and facility supports recipient-specific customization of mass-duplicated tapes. Video from a master tape is passed through a VBI encoder whose output feeds two or more overlay units, each associated with a tape recorder. Recipient-specific watermarking instructions and address information for each tape are fed to the VBI encoder where they are encoded into the VBI of the video. Each overlay unit reads the VBI and decodes the address, and if relevant for that unit, applies the overlays to the video, which is recorded by its associated recording deck. Optionally, each tape and overlay unit includes a barcode that is scanned into a database where associations between tapes and the overlays are stored. Alternatively, high-density barcode labels that include the overlay instructions are printed and applied to tapes. The barcodes are scanned into the overlay units and applied following the receipt of a timecode or other trigger.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] The present invention relates to multimedia content distribution, and, more specifically, to customization and personalization of multimedia content during mass duplication. [0003] 2. Description of the Related Art [0004] Currently, videotapes (e.g., VHS, Sony Betamax™, DV, and digital-8) are duplicated by playing back one “master tape” to many recording decks to make hundreds of simultaneous (and substantially exact) copies of the master. [0005] In some instances, in particular, where it is of interest to minimize piracy or misuse of the copies, it is desired to personalize the copies so that each copy contains some unique identification, potentially related to the intended recipient's identity and usage rights. [0006] For example, in a traditional tape duplication facility, such as that illustrated by FIG. 1, master tape 102 is played back by a master-tape player 104 whose output is routed through character genera...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G11B20/00G11B27/00G11B27/024G11B27/028G11B27/032G11B27/30H04N5/76H04N5/913
CPCG11B20/00086G11B20/00876G11B20/00884G11B27/024H04N2005/91335G11B27/032G11B27/3036G11B2220/90H04N5/913G11B27/028
Inventor CUTTNER, CRAIG D.
Owner HOME BOX OFFICE INC
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