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System for event-based intelligent-targeting

a technology of intelligent targeting and event, applied in the field of analytical engines, can solve the problems of only using limited sociographic information, yahoo, microsoft, google, yahoo, etc., and foursquare only using limited location data, and the search engine can only reach a desired audien

Inactive Publication Date: 2013-06-13
MAVIZON
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

Enables timely and relevant content delivery to users, optimizing advertising efficiency and user experience by providing proactive notifications and personalized recommendations, reducing waste and cost for both users and advertisers.

Problems solved by technology

However, these known search engines can only reach a desired audience by using limited demographics.
Further, Google, Yahoo, and Microsoft can only use limited, if any, sociographics information.
However, Foursquare uses limited location data.
Other systems do not use combinations of location, time, and preferences of users delivering content or combine such data in real-time.
Known systems also do not proactively send alerts or notifications without prompting by a user.

Method used

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  • System for event-based intelligent-targeting

Examples

Experimental program
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Embodiment Construction

[0018]FIG. 1A is a schematic drawing showing the basic arrangement of an event-based intelligent targeting engine 12 according to a preferred embodiment of the present invention. The event-based intelligent targeting engine 12 receives inputs 11 and provides outputs 13. The event-based intelligent targeting engine 12 receives a succession of inputs 11, where the inputs can be classified into three categories: events 18, data 19, and content and resources 20, for example. The intelligent targeting engine 12 processes these inputs 11 into useful outputs 13.

[0019]The event-based intelligent targeting engine 12 can simultaneously receive and process incoming inputs 11 and generate the appropriate context-sensitive output (i.e., a targeted resource or content such as, but not limited to, a song or advertisement). The types of inputs are shown in FIG. 2. The output 13 of the event-based intelligent targeting engine 12 can include, for example, advertisements with high relevancy that are b...

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PUM

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Abstract

An event-based intelligent targeting engine is capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment / media, and any communications thereof, etc. based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]The present application is a continuation of U.S. patent application Ser. No. 13 / 070,459 filed on Mar. 23, 2011, which claims priority to: U.S. Provisional Patent Application Ser. No. 61 / 316,491 filed on Mar. 23, 2010; U.S. Provisional Patent Application Ser. No. 61 / 316,495 filed on Mar. 23, 2010; U.S. Provisional Patent Application Ser. No. 61 / 394,060 filed on Oct. 18, 2010; U.S. Provisional Patent Application Ser. No. 61 / 411,812 filed on Nov. 9, 2010; U.S. Provisional Patent Application Ser. No. 61 / 430,160 filed on Jan. 5, 2011; and U.S. Provisional Patent Application Ser. No. 61 / 430,167 filed on Jan. 5, 2011.[0002]Furthermore, the entire contents of co-pending and commonly assigned U.S. patent application Ser. No. 13 / 070,444 filed on Mar. 23, 2011 and entitled “Communication System Including Telemetric Device for a Vehicle Connected to a Cloud Service” are hereby incorporated in their entirety by this reference.BACKGROUND OF THE INVENT...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04W4/02H04W4/024H04W4/029
CPCH04W4/02G08G1/20G06F16/9535G06F16/244G06F16/248G06F16/285G06F16/24575H04W4/024H04W4/029
Inventor INGRAM, MARCEE, WOOYONG
Owner MAVIZON